You want to launch a fundraising campaign for your charity or nonprofit but don't have the budget for expensive web design services. Creating an effective landing page is key to conveying your mission, sharing your story, and motivating visitors to donate or get involved. However, learning how to code a custom page from scratch requires significant time and technical skills that most charity organizations simply don't have.
What Is a Charity Landing Page?
A charity landing page is the first page that visitors encounter on your charity's website. It serves as an introduction to your cause and mission. For many visitors, it is the page that determines whether they will explore your site further or leave. An effective charity landing page accomplishes several goals:
- Clearly communicates your charity’s purpose and mission. Explain who you serve and the primary causes or issues your organization addresses. Use photos and stories to emotionally connect with visitors and convey the impact of your work.
- Makes a compelling call-to-action. Whether asking visitors to donate, volunteer, or sign up for a newsletter, include buttons and links inviting them to take the next step to support your cause. Place these prominently on the page, above the fold if possible.
- Establishes your credibility. Feature quotes, reviews, media mentions, or statistics demonstrating your track record of success and impact. Build visitor trust by highlighting any certifications or partnerships your charity has earned.
- Is visually appealing and optimized for mobile. Utilize photos, icons, and minimal text to capture attention. Ensure buttons and links are large enough to tap on mobile devices. Load times should be fast on both desktop and mobile.
- Leads visitors to convert or continue exploring. The landing page should motivate visitors to either donate, volunteer or navigate to other pages on your site to learn more. Track conversion rates and continue optimizing the page to improve performance over time.
With a compelling charity landing page, you can raise awareness, build trust in your cause and increase the conversion of visitors into supporters. By following best practices for copy, design, calls-to-action and mobile-friendliness, your landing page will become a vital tool for fundraising and outreach.
Forget Coding - Build Your Charity Landing Page With Unicorn Platform
Forget Coding: Build Your Charity Landing Page With Unicorn Platform
To establish an online presence and start fundraising for your charity, you need an attractive yet functional landing page. However, hiring professional web designers and developers requires a significant investment of both time and money. Unicorn Platform offers an easy solution.
Unicorn Platform is a no-code website and blog builder designed for non-technical users. With an intuitive drag and drop interface, anyone can create a professional landing page for their charity in just a few minutes without writing a single line of code.
Some of the key features that make Unicorn Platform the perfect solution for charities include:
- Professionally designed landing page templates. Choose from many templates optimized for charities and nonprofits. Simply customize the text and images as needed.
- Donation forms and payment integrations. Easily add donation forms, embed payment buttons, and connect to payment gateways like Stripe without technical skills.
- Email marketing and newsletter tools. Build your charity’s mailing list and stay in touch with donors and supporters through Unicorn’s email marketing and newsletter features.
- Customizable and mobile-friendly. While the platform is no-code, it is not limiting. You have full control over colors, fonts, page sections, and more. All pages are also fully responsive for all mobile devices.
- Affordable and secure. Unicorn Platform is very budget-friendly, with plans starting at $12/month. It also uses enterprise-level security and encryption to keep your charity's information and donor data safe.
For charities looking to establish an online presence and fundraising capability without a large upfront investment, Unicorn Platform offers an ideal solution. In just a short time, you can have a professional landing page and the tools to build your donor base and start accepting contributions. Focus on your mission, not your website - with Unicorn, charity websites and fundraising are made simple.
Our Drag and Drop Editor Makes Charity Website Designers Useless
Unicorn Platform’s intuitive drag and drop website builder makes charity website designers unnecessary. Creating an effective landing page for your nonprofit organization is now simpler than ever before with our easy-to-use editor.
Fully Customizable Templates
Unicorn Platform provides professionally designed templates tailored for charities and nonprofits. Choose from various styles to match your organization’s brand and cause. Easily customize colors, fonts, images and more with just a few clicks. No coding skills required.
Add Engaging Elements Effortlessly
Drag and drop images, videos, countdown timers, payment forms and other elements to capture visitors’ interest and inspire them to take action. Embed an emotive video or include striking photos of who you’re helping. Our editor makes adding and arranging these components a breeze.
Optimized for Mobile and SEO
Your charity’s landing page will be fully responsive and mobile-friendly by default. Unicorn Platform also optimizes pages for search engine optimization, helping more people discover your cause. You can further improve your SEO ranking by including relevant keywords, internal links and meta descriptions.
Start Fundraising Fast
Get your charity landing page up and running quickly to start spreading your message and raising funds. Unicorn Platform’s simple yet powerful builder helps you create an effective page in a fraction of the time and cost of hiring an agency or web designer. Launch your campaign and start accepting online donations right away.
If you're also looking to recruit volunteers for your charity, check out our article on Unicorn Platform: The Simple Way to Build Your Volunteer Landing Page for an easy and affordable way to create professional landing pages and start making a difference. Our drag and drop editor puts you in control so you can craft a compelling page without needing any coding or design skills. Focus on what really matters—your cause and the people you help. We'll handle the rest.
Use Beautiful, Customizable Templates Created for Charities and Nonprofits
To create an impactful charity landing page, utilize Unicorn Platform’s professionally-designed templates. These mobile-responsive templates were created specifically for nonprofits and charities to showcase your mission and vision.
Customize the Design
The drag and drop editor makes it easy to customize the template to match your brand. Change the color scheme, fonts, images and more without any coding required. Add your logo and feature photos of the people and communities you serve.
Share Your Story
Use the page builder to create sections highlighting your charity’s story and impact. Add mission statements, team bios, client testimonials and calls-to-action to donate or get involved. The editor gives you full control over the content and layout.
Set Up Donations
Integrate a payment processor to securely accept one-time or recurring donations on your website. Unicorn Platform works with industry-leading processors like Stripe, PayPal and Authorize.net. Donors can choose the amount and frequency of their gifts to support your important work.
Promote With Social Media
Drive more traffic and increase engagement by promoting your new landing page on social media platforms. Unicorn Platform makes it simple to add social share buttons so visitors can spread the word on networks like Facebook, Twitter and LinkedIn. You can also embed social feeds directly on the page to showcase your latest posts, events and news.
Using Unicorn Platform to create your charity’s landing page provides an affordable, user-friendly solution to share details about your organization and mission. The professional templates and simplified editor give you the power to build a custom site that inspires donations and support from your community. With social media integration and payment processing, you have all the tools to fundraise and spread awareness for your cause.
Add Donation Forms, Email Capture, and More Without Technical Skills
To add essential elements to your charity landing page without any technical skills, Unicorn Platform offers simple yet powerful features.
Donation Forms
Adding a donation form to your page allows supporters to contribute financially to your cause. With Unicorn Platform, you can create an embedded form in minutes by:
- Selecting a donation form template
- Customizing the form fields like donation amount, billing information, etc.
- Choosing a payment processor to accept the funds like Stripe or PayPal
- Embedding the form onto your page with a single click
Email Capture
Growing your charity’s email list is key to building long-term relationships with donors and volunteers. Unicorn Platform provides an easy way to capture emails on your landing page by:
- Adding an email signup form
- Selecting a form design that matches your brand
- Choosing which email marketing service to connect like Mailchimp or Campaign Monitor
- Embedding the form onto your page with one click
Your new subscribers will automatically be added to your selected email service, ready to receive your next campaign.
Additional Elements
Unicorn Platform offers other useful features for your charity landing page like:
- Photo galleries to showcase important causes or events
- Testimonials from supporters to build trust
- FAQ sections to address common questions
- Social media follow buttons to grow your networks
- Blog posts to share news and stories with your community
Using the simple yet powerful drag and drop editor, you can add these and more without any coding required. Focus on your charity's message and mission rather than technical skills. Let Unicorn Platform handle the rest.
With an easy to use no-code platform, building your charity landing page and accepting donations has never been simpler. Say goodbye to expensive web designers and hello to a landing page that converts.
Promote Your Cause and Mission With Striking Visuals and Messaging
To effectively promote your charity’s cause and mission, visually compelling and thoughtfully crafted messaging is key.
Images That Inspire
Feature photos of people that your charity aims to help. Images of individuals overcoming adversity or living better lives thanks to your organization’s efforts can be incredibly impactful. These pictures give potential donors a glimpse into the human stories behind your cause.
A Clear and Concise Mission Statement
Craft a mission statement that succinctly articulates your charity’s purpose and values. This should be prominently displayed on your landing page, ideally both at the top and in the footer. A strong mission statement, conveyed through both visuals and text, helps visitors quickly understand your organization and why they should support it.
Share Your Key Initiatives and Latest Success Stories
Highlight 2-3 of your most important current initiatives or programs. Explain how donations will be used to fund these efforts. Share stories of people who have benefitted from your work. These anecdotes help to forge an emotional connection between your cause and visitors, motivating them to take action.
A Strong Call-to-Action
End your landing page with a bold call-to-action, encouraging visitors to make a donation or take another supportive action. For example, ask people to sign up for your mailing list, volunteer their time, or spread awareness of your cause on social media. Provide clear next steps for visitors to easily follow through on their desire to assist your organization.
An impactful charity landing page employs visuals and messaging that inspire empathy, clearly conveys your mission, highlights key initiatives, shares success stories, and issues a strong call-to-action. By optimizing these elements, you can gain the trust and support of more donors, helping your organization make a bigger difference.
Get Your Charity Landing Page Live in Minutes
Building a charity landing page has never been easier with Unicorn Platform. In just a few minutes, you can have a custom landing page live to start promoting your cause and accepting donations.
Add Sections
To get started, add sections for:
- An intro paragraph about your charity mission and goals
- A call-to-action like “Donate Now” or “Get Involved”
- An image gallery or video to increase emotional appeal
- Testimonials from supporters sharing why they donate
Choose a Theme
Select from beautiful pre-made charity themes or customize your own. Change fonts, colors, and layout with the click of a button. No coding skills required.
Accept Donations
Easily add a donation form to your page to start accepting contributions from your supporters right away. Unicorn Platform integrates with major payment processors so you can securely and immediately take donations on your landing page.
Promote Your Page
Once your charity landing page is live, share it on social media platforms, in email newsletters, and anywhere else your supporters may frequent. Track how people are finding and interacting with your page so you can optimize it for the best results. Make updates anytime to keep your message fresh and encourage repeat visits and donations.
Get Help If You Need It
While Unicorn Platform makes building a charity landing page quite straightforward, help is available if you get stuck. Access video tutorials, written how-tos, and live chat support 24/7. The Unicorn Platform team is also here to provide custom guidance and advice for creating an effective landing page for your organization.
In summary, Unicorn Platform provides an easy way for charities and nonprofits to build a customized landing page to spread awareness about their mission, attract donations and make a bigger impact. With beautiful templates, a simple drag and drop editor, and integrated payment processing, you'll have a professional charity landing page up and running in no time. Let us help you start making a difference today!
Manage and Update Content on Your Own Schedule
Managing and updating the content on your charity’s landing page on your own schedule is simple with the Unicorn Platform.
Add, Edit or Remove Content
You have full control to make changes to text, images, videos, calls-to-action buttons and more. Edit or delete existing content blocks, sections or pages anytime you like. Create and add new content to showcase your charity’s mission, events, news updates or featured campaigns.
Preview and Publish Changes
See a live preview of how all changes will appear on your page before publishing. Review on both desktop and mobile to ensure the responsive design is displaying properly on all devices. When satisfied, publish the changes with the click of a button to update your live landing page.
Schedule Content in Advance
If you have content you wish to add or update on a specific future date, you can schedule it in advance. Simply make the changes or create the new content as desired, then select a publish date and time. The system will automatically publish the content for you on the scheduled date. This allows you to prepare updates, announcements or event promotions ahead of time so you can focus your efforts elsewhere.
Re-Order Sections
Easily drag and drop sections into your preferred order or location on the page. Move content up or down, left or right, with a simple click and drag motion. The page layout and design will automatically adjust around the sections as you reorder them. Change the layout or add/remove sections at any time to keep your landing page fresh and user-friendly.
With the Unicorn Platform, you have complete creative control and flexibility over the content on your charity’s landing page. Continuous updating and optimizing of content is key to keeping visitors engaged and informed. Take advantage of the simple yet powerful content editing capabilities to build an effective landing page that serves your needs and supports your cause.
Charity Landing Page FAQs: Common Questions About Unicorn Platform Answered
What is a charity landing page?
A charity landing page is the first page that visitors see when they come to your charity's website. It is designed to capture visitors' interest, convey your mission, and encourage them to take action by donating or signing up to volunteer. An effective charity landing page should be visually compelling, emotive, and clearly state how visitors can support your cause.
How do I create a charity landing page?
With Unicorn Platform, creating an impactful charity landing page is simple. No coding skills are required.You can easily drag and drop page sections like:
- An emotive hero image and call-to-action
- Your charity's mission and vision statements
- Stories and images of people you've helped
- Donation forms for one-time and recurring gifts
- Volunteer sign-up forms
What elements should be on my charity landing page?
Some key elements to include on your charity landing page are:
- Hero image: A large, emotive photo to capture attention
- Mission statement: Explain your charity's purpose and goals
- Call-to-action buttons: Make it easy to donate, volunteer or sign up for updates
- Impact statements: Share stories and statistics about the people you've helped
- Donation options: Feature options for one-time and recurring donations at various levels
- Social proof: Include testimonials from volunteers, donors and people you've helped
- Contact information: Add your charity's phone number, email, social links and physical address
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. Plans start at $8/month and include unlimited pages, photo storage, 24/7 support and more. Nonprofits and charities receive 50% off all paid plans.
By following these steps and using Unicorn Platform, you can quickly build an attractive charity landing page to spread your mission, raise awareness about your cause and increase donations. If you have any other questions, feel free to contact our support team. We're happy to help your charity accomplish its goals.
Conclusion
As you have seen, Unicorn Platform offers an intuitive solution for creating an eye-catching charity landing page without needing any technical skills. Their simple drag and drop interface allows you to choose from professional templates, pick your colors and fonts, add images and videos, create signup forms, and embed social media — all with just a few clicks. Why spend valuable time and resources hiring expensive web developers when you can build a custom landing page yourself in minutes? Focus on your mission and let Unicorn Platform handle the website. With their affordable pricing and helpful support team, Unicorn Platform is the perfect no-code platform for any nonprofit looking to raise more funds and spread their message. Start your free trial today and see how easy it can be.
