Introduction
Creating an effective landing page is crucial for converting website visitors into leads and customers. However, coding landing pages from scratch can be complex, time-consuming, and require specialized skills. This is where landing page builders come in - they empower anyone to quickly build beautiful, high-converting web pages, no coding required.
In this post, we'll explore the value of using a landing page builder, compare the leading options like Unicorn Platform, Leadpages, and Instapage, and provide tips on optimizing landing pages for better conversions. Whether you're a lean startup trying to get your first landing page live or an established business seeking to scale your conversions, read on for insights that will help you create stunning web pages without writing a single line of code.
What is a Landing Page Builder?
A landing page builder is a software tool that makes it easy for anyone to create optimized standalone pages for their website, no coding skills needed. The key benefits of landing page builders include:
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Drag-and-drop editors with pre-designed templates to customize landing pages visually. No need to manually code each design element.
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Built-in integrations for forms, calls-to-action, analytics, and other conversion elements so you can easily add everything you need.
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Easy installation and hosting - no need to build pages from scratch. Most landing page builders handle hosting and setup for you.
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Mobile responsiveness and optimization for better engagement across devices. Templates are designed for mobile-friendliness.
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Significantly faster landing page creation compared to manual coding. Get optimized pages live in hours/days instead of weeks/months.
In summary, landing page builders empower users to quickly build beautiful, effective web pages that convert site traffic into leads and sales. The visual drag-and-drop approach, templates, and integrations provide everything you need to create high-impact landing pages without any coding.
Benefits of Using a Landing Page Builder
Here are some of the main advantages of using a landing page builder:
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Speed - Landing page builders are significantly faster than coding pages from scratch. You can get a page live in minutes or hours instead of weeks. This allows you to test different versions and continuously iterate and optimize.
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Ease of use - No coding skills needed. The drag-and-drop editor and templates make landing page creation easy for anyone. Empowers small teams and solopreneurs.
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Professional designs - Access beautifully designed templates created by professionals to instantly give your pages a polished look. Design can dramatically impact conversion rates.
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Customization - While templates provide a starting point, you can easily customize pages by adding your own content, images, styles, and more. Make each page your own.
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Built-in integrations - Forms, calls-to-action, analytics, payments, and more are pre-integrated to help optimize conversions. Easy to add everything you need.
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Improved conversion rates - Professionally designed templates and built-in integrations can improve conversion rates by 42% or more compared to DIY landing pages.
Reviews of Top Landing Page Builders
Now let's explore some of the leading landing page builder options, including a tailored platform designed specifically for startups - Unicorn Platform.
Unicorn Platform
Unicorn Platform is an AI-powered landing page builder created specifically for startups and SaaS companies. Key features include:
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100+ mobile-friendly templates designed to convert visitors into leads and customers
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Easy drag-and-drop customization and editing options that make page building simple
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Forms, calls-to-action, analytics, and other conversion tools built-in to boost conversions
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Affordable pricing starting at $29/month with a free trial
With Unicorn Platform's tailored templates and conversion tools, lean startups can quickly create beautiful, high-converting landing pages that capture leads and help fuel growth. The platform is designed for the specific needs of early-stage startups.
Leadpages
Leadpages is one of the most popular general landing page builders with a vast template library. Key features and capabilities:
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130+ pre-made templates for a wide range of niches and uses beyond just startups
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Drag-and-drop editor to easily customize templates to your brand
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Forms, popups, alerts to boost conversions
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Advanced features like A/B testing available
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More expensive pricing starts at $37/month
Leadpages provides plenty of polished templates for larger businesses who want extensive options. However, the pricing is high for early-stage startups just getting started.
Instapage
Instapage is a robust landing page builder focused on advanced optimization and personalization:
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250+ mobile-optimized landing page templates
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A/B testing and personalization features
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Ad map for visualizing conversion paths
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Integrations with marketing automation tools
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Starting price of $199/month so better for larger budgets
The personalized optimization and automation capabilities make Instapage a great choice for enterprise marketing teams, but overkill for many early-stage startups.
Optimizing Landing Pages for Conversions
Now that we've covered the major landing page builder options, let's look at some tips for optimizing your landing pages to maximize conversions once you've selected a platform:
Design Best Practices
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Clean, minimalist design - Avoid clutter. Draw attention to your value proposition and call-to-action.
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Relevant, high-quality images - Images should visually reinforce your offer and appeal to your audience.
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Mobile-friendly layout - Columns, cards, and whitespace create a scannable mobile layout.
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Prominent call-to-action buttons - Use contrasting colors and borders so buttons stand out.
Content Tips
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Succinct copy - Get to the point quickly. Focus on your offer and value prop.
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List benefits - Use bullet points to highlight benefits that appeal to your audience.
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Agreement-building content - Educate visitors to build trust and get buy-in.
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Dynamic text replacement - Personalize with visitors' names, companies, etc.
Conversion Optimization
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Redirect links - Send visitors to correct page based on referrer or campaign.
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Lead capture forms - Offer opt-in incentives in exchange for contact details.
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Heat maps - See how visitors interact with your page and optimize accordingly.
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A/B testing - Try variations of headlines, copy, designs to see what converts best.
Following Landing Page design best practices and conversion optimization tips will take your pages from basic to high-converting. Experiment and iterate to maximize results.
Conclusion
Landing page builders make creating high-impact, optimized web pages easy for anyone. For startups and businesses without developer resources, leveraging options like Unicorn Platform can provide a faster path to quality landing pages that convert visitors into customers.
Evaluate your budget, feature needs, and ease of use as you select the ideal platform. With the right builder, you can build stunning web pages that drive results without writing a single line of code. Try out some top-rated landing page builders today with free trials to experience the benefits first-hand.
