As an entrepreneur launching a new fitness app, you want to capture the attention of potential users and drive signups. The landing page is the first interaction many customers will have with your product, so it needs to make a strong impression. However, designing and building an effective landing page requires time, money, and technical skills that you may lack, especially when focused on developing the app itself. If you're looking for an easy way to create a stunning landing page for your dating app, check out Unicorn Platform's guide to creating a dating app landing page without technical skills.
Why You Need a Dedicated Fitness App Landing Page
As an app developer, having a dedicated landing page for your fitness app is crucial. Here are a few reasons why:
A customized landing page allows you to focus your messaging on the key benefits and features of your app. You can highlight what makes your app unique to capture the attention of your target customers. For example, if your app offers customized workout programs based on a user's fitness level and goals, focus on promoting that.
A dedicated page also gives you an opportunity to build trust and credibility. You can include customer testimonials, media mentions, or statistics on the success of your app. For instance, you might say "Trusted by over 50,000 users to achieve their health and fitness goals."
An optimized landing page will rank higher in search engines like Google, driving more organic traffic to your site. By including important keywords related to your app like "fitness tracker," "workout planner," or "exercise program," you'll increase the chances of people finding your page.
A compelling landing page is a chance to capture leads and drive downloads. With an email signup form, you can build your mailing list and stay in touch with interested users. You should also include prominent links to your app in the Apple App Store and Google Play Store so visitors can easily download your app.
For more insights on how to build a personal training landing page in minutes, check out this article on the Unicorn Platform blog: How to Build a Personal Training Landing Page in Minutes. In summary, investing in an effective landing page tailored to your fitness app is one of the best ways to spread the word, build credibility, increase search rankings, and drive more downloads and sales. With the right messaging and call-to-actions, you'll turn more website visitors into devoted users of your mobile app. Creating a stylish yet simple landing page has never been easier with intuitive DIY platforms. So what are you waiting for? Get started building your fitness app landing page today!
Choose a Template to Get Started Fast
To get started building your fitness app landing page, select one of the pre-designed templates. This will provide you with a solid foundation to build upon so you can launch your page quickly.
The template options offer different layouts, color schemes, and content sections to suit various needs. Review each one to determine the template that best fits your vision for the landing page. Consider factors like:
- Layout - Do you prefer a simple single column or multi-column layout? Minimal or more robust? The layout impacts how information is organized and consumed by visitors.
- Color scheme - Select colors that match your brand and evoke the appropriate tones and emotions you want to convey. Brighter colors tend to seem more energetic while darker, muted tones usually feel more sleek and sophisticated.
- Content sections - Ensure the template includes areas for all the content you need such as an introductory hero section, customer testimonials, contact or signup form, features overview, pricing table, and so on. Add or remove sections as needed.
- Responsiveness - Choose a template with a responsive design so your landing page displays properly on any device. Mobile-first responsive templates are ideal.
- Customization - Look for a template that is easy to customize to your needs. Some allow for only basic customization while others provide more advanced features for reshaping the layout and styling.
Select a template that you can build upon and make uniquely your own. With the right template, you'll have a professional fitness app landing page ready to launch and start converting visitors into customers in no time. Let your template inspire you!
Customize Your Fitness App Landing Page on Unicorn Platform
Select a Template
To get started with your fitness app landing page, choose from Unicorn Platform’s library of mobile-friendly templates. Options include minimal, bold, and colorful designs optimized for lead generation. Select a template that aligns with your brand and vision. You can always customize the template further to make it your own.
Add Your Content
With your template selected, it’s time to add content. In the editor, you’ll see placeholder text and images to replace. Input your fitness app name, tagline, and any brand colors or logos. Describe your app’s key features and benefits using bullet points or numbered lists. Share details on how your app helps users achieve their health and wellness goals. You might highlight things like customized workout plans, healthy recipes, activity tracking, and social support.
Include Visuals
Images and graphics help bring your landing page to life and make content more engaging. Unicorn Platform offers an image library with over 1 million free stock photos. Or, upload your own app screenshots, product images, team photos, or customer photos. Place visuals strategically around your page, with captions where needed. Images should reinforce your app’s brand and value proposition.
Add a Lead Capture Form
A lead capture form converts your landing page visitors into contacts. Create a simple form asking for essential details like name, email, phone number, and interests. Let people know you respect their privacy and will use the information provided to follow up regarding your fitness app. Offer an incentive like a free 7-day trial or fitness ebook download in exchange for their contact information.
Review and Launch!
Preview your landing page to check for any issues with content, formatting, or functionality. Get feedback from colleagues as well. Make any final changes needed before clicking “Publish” to launch your page. Congratulations, you now have a customized landing page for your fitness app built in a matter of minutes! Promote your page on social media and through ads to start generating leads.
Add Eye-Catching Hero Images and Videos
To create an eye-catching hero section for your fitness app landing page, you'll want to include professional images and videos that showcase the key benefits and features.
High-Quality Hero Images
Select 2-3 high-resolution images that represent your fitness app well. Images of people exercising or screenshots of your app interface are ideal. These images should capture the attention of visitors and clearly convey your app's value proposition. For the best results:
- Choose images that are at least 1920 x 1080 pixels in size. Larger is better.
- Ensure images load quickly by optimizing them. Reduce file sizes without compromising quality.
- Use images that complement your brand colors and style. For a professional look, avoid clip art and stock photos. Custom photography is best.
Short Explainer Videos
In addition to images, include a short video that demonstrates how your app works. A video is one of the most powerful ways to showcase an app, as it allows visitors to see it in action. Some tips for your explainer video include:
- Keep the video under 90 seconds. Shorter is better for engagement.
- Focus on one key benefit or feature. Don't try to demonstrate everything.
- Use simple language and visuals. Complex concepts should be easy to understand.
- Add captions for accessibility and so visitors can watch without sound.
- End with a clear call-to-action like "Sign up today!" to prompt conversions.
An eye-catching hero section with professional images and a short explainer video is key for capturing interest and conveying the value of your fitness app. Be sure to keep load times fast and place your CTA prominently on the page to turn interested visitors into users. With a well-designed hero section, you'll have a landing page that stands out from competitors and effectively markets your mobile app.
Share the Key Features and Benefits on your Fitness App Landing Page
The homepage is the first impression potential customers will have of your fitness app. An effective landing page clearly conveys the key features and benefits of your app to capture their interest.
Explain Your App's Purpose
Describe how your app helps users achieve their fitness goals in 1-2 sentences. For example, "Our app provides customized workout plans and real-time guidance to help you get into the best shape of your life." Mention the types of workouts, training plans, or other tools your app offers.
Highlight Key Features
- Customized workout plans tailored to users' fitness levels and goals. For example, "Get started with one of our beginner, intermediate or advanced workout plans."
- Step-by-step video guidance for each exercise. For example, "Watch video demos of each exercise so you can perfect your form with real-time feedback."
- Built-in timers and reps counters. For example, "Our timers and rep counters make it easy to keep track of your progress without breaking focus."
- Track your progress and stay motivated. For example, "See your strength and endurance improve over time with useful metrics and charts to keep you motivated."
- Seamless syncing across devices. For example, "Your workout plans and progress sync automatically across all your devices so you can pick up where you left off."
Emphasize the Benefits
Explain how your app will improve users' lives in concrete ways. For example:
- Get into the best shape of your life with customized fitness guidance.
- Save time with convenient at-home or on-the-go workouts.
- Stay motivated with features that track your progress and success.
- Become your healthiest and strongest self through regular exercise and training.
An effective landing page that highlights your app's key features and benefits will resonate with fitness enthusiasts looking for an all-in-one solution to achieve their goals. With clear and compelling copy, your app will attract more users and drive growth.
Include Social Proof and Testimonials
Include Social Proof and Testimonials
To build trust and credibility for your fitness app, include social proof on the landing page. Social proof refers to evidence that shows your target audience that other people use and benefit from your product. The most effective forms of social proof for SaaS and mobile apps are:
- Testimonials: Share reviews and stories from current customers discussing how they use your app and the results they have achieved. Aim for 2 to 3 short testimonials, each 3 to 5 sentences long. Use pictures of the customers along with their full name and location to make the testimonials more authentic.
- Case studies: Highlight 1 to 2 fitness brands, gyms or personal trainers that use your app. Explain how they implemented your solution and the measurable business impact. Case studies are very persuasive but require more time to create. They are ideal for B2B SaaS and mobile apps.
- Social shares and followers: Display the number of people who follow you on social media or have shared your content and updates. For a new app, aim for at least 1,000 to 5,000 followers or shares across platforms like Facebook, Instagram and Twitter. These numbers show potential customers that others are engaging with your brand.
- Media mentions: Include any links to or snippets of news articles where your app was featured or referenced. Mentions in authoritative publications help to legitimize your product.
- App store ratings and reviews: If your fitness app is already launched, prominently display your 4 to 5 star ratings and best reviews from the iOS App Store and Google Play Store. Positive ratings and reviews instill confidence in the quality and usefulness of your solution.
In summary, do not launch your fitness app landing page without multiple forms of social proof. Leverage testimonials, case studies, social shares, media mentions and app store reviews to demonstrate how others are already benefiting from your product. Build trust through the experience of your current and past customers. Social proof is essential for converting visitors into new signups and customers.
Make It Easy to Sign Up
To maximize signups for your fitness app landing page, make the process as simple and straightforward as possible for visitors.
Remove Friction and Distractions
Remove any unnecessary fields, questions or steps from the signup flow. Only ask for essential information like name, email address and password to get started. You can collect additional details once someone has signed up and is using your app.
Offer a Free Trial or Demo
Allowing people to try your app for free, even if just for a limited time, can help overcome objections and increase signups. Give visitors the option to start a free 7 or 14-day trial with no credit card required. Or, provide a video walkthrough and demo of your app’s key features and functionality.
Clearly State the Benefits
Explain exactly what people will gain access to and be able to do once they signup for your app. Highlight the most significant benefits, results and transformations to capture their interest. For example, “Sign up today to get customized workout plans, meal guides, and 1-on-1 coaching to help you achieve your health and fitness goals.”
Make the Call-to-Action Prominent
Your main call-to-action like “Start Your Free Trial” or "Sign Up Now" should be the most visually dominant element on your page. Use a bold color and large font size to make it stand out. Place the CTA above the fold and in multiple locations, such as at the top, middle and bottom of the page.
Offer Bonuses and Incentives (optional)
If needed, you can offer additional incentives to motivate signups. For instance, provide discount codes, exclusive tools and resources, or the chance to win a prize when someone starts their free trial or paid membership. However, only use incentives if your core offer and benefits are not persuasive enough on their own.
By simplifying your signup process, clearly communicating the benefits and value, making it easy to get started with a free trial, and driving visitors to act with an attention-grabbing call-to-action, you'll turn more of your landing page visitors into new members and customers.
Drive Conversions With a Strong CTA
To maximize conversions on your fitness app landing page, you need a prominent call-to-action (CTA). A CTA is an image, button, or link that prompts visitors to take action, such as signing up for a free trial or downloading your app.
Make the CTA Obvious
Place your CTA front and center on the page where visitors can easily see and access it. Use an eye-catching button or image to make it stand out. The CTA should be one of the first things visitors notice when they land on the page.
Offer Value
Clearly communicate the value of clicking the CTA. For example, “Start your free 7-day trial” or “Download the app now for access to 200+ workout videos.” Visitors need to understand what they will gain by taking action.
Keep it Simple
Avoid overcomplicating your CTA or surrounding it with too many other links and buttons. Having too many options can confuse visitors and reduce the click-through rate. Your primary goal is to get visitors to click that single, prominent CTA.
Test Different CTAs
Continuously test variations of your CTA to optimize conversions. Try different wording, button colors, sizes, and placements. Make incremental changes and analyze how each impacts your click-through and conversion rates to determine the most effective CTA for your audience.
Drive Urgency (Optional)
You can drive even higher conversions by instilling a sense of urgency, such as “Download today for 50% off” or “Free trial ends in 24 hours.” When people feel like they have a limited time to access an offer or deal, they are more motivated to take immediate action.
An effective CTA is key to converting fitness app landing page visitors into subscribers or customers. Place it prominently on your page, offer value, keep it simple, test different variations, and highlight any urgency to maximize the click-through and conversion rates for your call-to-action.
FAQs About Building a Fitness App Landing Page on Unicorn Platform
What is a landing page?
A landing page is a standalone web page designed specifically for a marketing or advertising campaign. It's where visitors "land" when they click on an ad. The goal of a landing page is to convert visitors into leads by capturing their contact information.
Why do I need a landing page?
A dedicated landing page for your fitness app helps clearly articulate your app's value proposition and primary features. It gives visitors one place to learn about your app and sign up to access it or join your email list. Landing pages have been shown to generate higher conversion rates since they remove distractions and focus the visitor on one call to action.
How do I build a landing page on Unicorn Platform?
Unicorn Platform makes it easy to build a customized landing page for your fitness app in minutes without any coding required. You can:
- Select a template to get started and then customize it
- Add images, text, videos and more using the drag and drop editor
- Choose from stylish fonts, colors and layouts to match your brand
- Insert call-to-action buttons for visitors to download your app or join your mailing list
- Connect your landing page to marketing tools like Mailchimp, HubSpot, or ActiveCampaign to capture leads
- Measure how your landing page is performing using built-in analytics
How much does Unicorn Platform cost?
Unicorn Platform offers simple and affordable pricing. Plans start at $12/month and include:
- Drag and drop landing page and blog builder
- 100+ stylish templates
- Unlimited pages and bandwidth
- 24/7 customer support
- 14-day free trial (no credit card required)
Do you have any tips for creating an effective landing page?
Here are some tips to optimize your fitness app landing page:
- Have a clear headline and value proposition
- Keep copy concise and highlight key benefits
- Include eye-catching images and if possible an explainer video
- Place your call-to-action button prominently above the fold
- Limit the number of options to avoid choice overload
- Keep your page minimal and remove any unnecessary links or menus
- Test different variations to see which one converts the best
Conclusion
In the end, creating an effective yet simple fitness app landing page has never been easier. With the Unicorn Platform, you have a powerful yet easy-to-use tool to build and customize your own landing page in minutes. Whether promoting your new fitness app or looking to improve conversions on an existing page, the drag and drop interface provides an intuitive experience for users of all technical abilities. The ability to choose from professionally designed templates, upload your own images, add videos, include calls-to-action and integrate with your email marketing service means you have everything you need to start converting more visitors into loyal customers and build your business. The opportunities are endless. What are you waiting for? Sign up for your free Unicorn Platform trial today.
