As a real estate professional, you understand the importance of an impactful digital presence. In a competitive industry, you need a way to stand out and convert more leads into clients. The key is a customized landing page that showcases your services and expertise. However, designing an effective landing page requires both technical and creative skills that you may lack the time or ability to develop.
Unicorn Platform provides an intuitive solution. With an easy-to-use drag and drop builder, you can craft a high-converting real estate landing page in minutes without any coding required. Choose from professional templates designed specifically for real estate businesses and customize the layout, images, text, and more to match your unique brand. Landing pages built on Unicorn Platform seamlessly integrate with your website and CRM to capture leads and accelerate your sales pipeline. Stop losing potential clients to a poor digital experience. With Unicorn Platform, you have the power to create landing pages that convert.
In addition, Unicorn Platform's AI-powered design assistant helps you create a beautiful and professional-looking landing page in just a few clicks. The design assistant analyzes your content and offers suggestions for layout, color scheme, and typography, ensuring that your landing page looks stunning and is optimized for conversions. Check out our article on how to create high-converting landing pages in minutes to learn more about the power of Unicorn Platform's AI design assistant.
What Makes a High-Converting Real Estate Landing Page?
To effectively transform visitors into leads and potential buyers, your real estate landing page must be finely tuned and optimized. Here are the essential components of a high-converting real estate landing page:
- Engaging Hero Image: Begin with an attention-grabbing photo of the property or the surrounding neighborhood positioned at the top of your page. This visual element immediately captivates visitors and offers a glimpse of what your property entails.
- Clear and Concise Headline: Craft a bold headline that succinctly conveys the primary benefit or standout feature of the property. Include key details such as location, room count, amenities, or price, keeping it concise, ideally between 5 to 10 words.
- Informative Lists: Utilize bulleted or numbered lists to emphasize the property's key attributes, specifications, and selling points. This format makes it easy for visitors to digest essential information like square footage, year of construction, lot size, bedroom and bathroom count, parking availability, storage options, and included appliances.
- High-Quality Photography: Create a gallery of professionally captured images showcasing both the interior and exterior of the property. Offer visitors a virtual tour that enables them to envision themselves living in the space.
- Lead Capture Form: Our article on the fastest way to build marketing landing pages that convert provides valuable insights if you're seeking the quickest method to construct a real estate landing page designed for conversions. Implement a lead capture form, such as an email signup, allowing visitors to express their interest in the property. Encourage form submissions by providing incentives such as a complimentary home value estimate or a neighborhood guide.
- Clear Call to Action: Conclude your page with a compelling call to action. Use phrases like "Contact us today to schedule a showing!" or "Click here to make an offer!" to prompt visitors to take the next step with ease.
In summary, the recipe for a high-converting real estate landing page includes an appealing visual design, compelling content that spotlights the property's advantages and features, and a strong call to action. By combining these essential elements, you'll transform your real estate landing page into an efficient lead generation machine. With the right mix, you'll swiftly convert visitors into serious prospects.
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How to Choose Effective Page Templates on Unicorn Platform
To create high-converting real estate landing pages on Unicorn Platform, select effective templates tailored to your needs. The platform offers templates for buying, selling, renting, and investing in properties.
Choosing a Buying or Selling Template
For real estate agents promoting buying or selling services, choose a template highlighting your expertise and experience. Templates with an image of a house and call-to-action buttons like “Search Homes Now” or “Sell Your Home” work well.
Showcase your value proposition, credentials, and track record of success. Explain your marketing strategy to attract serious buyers or find the best offer for sellers. List the resources and tools you provide to guide clients through the process. Keep information concise but compelling while conveying your professionalism.
Choosing a Renting Template
Property managers should choose templates geared toward renting. Focus on amenities, location, pricing, and convenience. Highlight proximity to transit, schools, shopping, and recreation. List specific features and square footage to match what renters need.
Emphasize application and leasing processes to reassure prospective tenants. Explain your vetting and background check procedures to find responsible renters. Describe maintenance and repair services to ensure a worry-free rental experience. Close with calls-to-action like “View Available Units” or “Apply Now.”
Choosing an Investing Template
For real estate investment firms, select templates targeting investors. Focus on ROI, cash flow, equity, and long-term wealth building. Highlight the experience of your investment team in finding, acquiring, developing, and managing income-producing properties.
Explain your investment criteria, strategies, and risk mitigation methods. Provide statistics and case studies demonstrating successful investments. Close with a strong call-to-action to meet with your team.
With the right template, you can create a high-converting landing page to effectively promote your real estate services on Unicorn Platform. Choose options matching your business needs and highlight your competitive advantages to connect with more motivated prospects.
Add Eye-Catching Hero Images
To create an eye-catching hero image in your landing page, you must select an image that is high quality, visually compelling, and reinforces your key message. The hero image is one of the first things visitors see when they land on your page, so it must make a strong first impression.
Choose a High-Resolution, Professionally Designed Image
Select an image that is at least 1920 x 1080 pixels in size for crisper detail and clarity. Using stock photography or hiring a professional photographer to take original photos are excellent options. Avoid using low-quality images, as these will appear grainy and unprofessional.
Select an Image That Matches Your Brand and Message
The hero image should visually represent your company brand and the main message or call-to-action of your landing page. For example, an image of a family in a new home would be suitable for a real estate company promoting home listings, while an image of businesspeople collaborating would work well for a B2B SaaS company. The image should create an emotional connection and help set the right expectations for visitors.
Place Captivating Text Over the Image
Include a headline, subheadline and call-to-action button over the top of your hero image. The text should be large, clear and convey your key message. For example, “Find Your Dream Home” or “Increase Productivity by 50%”. Placing text over the image helps capture attention and gives visitors an immediate understanding of what the page is about and what action you want them to take.
Keep the Image Balanced and Uncluttered
Do not crowd the image with too much text, as this can appear cluttered and make the text hard to read. In general, limit yourself to a headline, subheadline, and single call-to-action button. Ensure the text does not obscure the focal point of the image. Leave adequate blank space around the edges of the image. An unbalanced or cluttered hero image will fail to achieve the impact you desire.
Following these best practices will allow you to create a hero image in your landing page that makes a memorable first impression, visually represents your brand, and motivates visitors to take action. A compelling hero image can be the difference between a visitor engaged with your message or quickly leaving your page.
Share the Key Benefits
To effectively build high-converting real estate landing pages, you must clearly communicate the key benefits of working with your brokerage or agency to potential clients and customers. Focus on why they should choose you over the competition. Some of the most compelling benefits to highlight include:
Save Time and Money
Explain how your services will save clients time, effort and money in the long run. For example, “Work with our experienced agents to sell your home fast and for the best price so you can move on to your next chapter.” Or, “Let us handle the entire process of finding your dream home so you can avoid wasting time with unsuitable properties.”
Expertise and Experience
Highlight your team’s expertise, credentials, awards, years of experience, and proven track record of success. For example, “Our award-winning agents have an average of 15 years of experience helping families buy and sell homes.” Or, “We stay up-to-date with the latest technologies, marketing techniques and industry best practices to provide unparalleled service.”
Personalized Service
Emphasize how you provide tailored, one-on-one guidance and support. For example, “We get to know your unique needs and priorities to find the perfect solution for your situation.” Or, “You'll work directly with a dedicated agent focused on achieving your goals.”
Access to the Best Listings
Mention how clients will gain access to exclusive listings through your network and services. For example, “We have access to listings before they hit the open market through our industry connections.” Or, “Be the first to view new listings that match your criteria through our customized property alerts.”
Peace of Mind
Highlight how working with your experienced team can provide confidence and reassurance. For example, “Trust that you’re working with professionals who have your best interests in mind.” Or, “We handle all the details so you can feel at ease during what can be an stressful process.”
Using a combination of these key benefits, along with any others that are relevant for your business, will create a compelling case for why potential clients should work with your real estate brokerage or agency. Be sure to reiterate these benefits throughout your landing page copy, images, testimonials, and call-to-action to drive conversions.
Build Social Proof With Reviews and Testimonials
Reviews and testimonials from satisfied customers are powerful tools for building trust and credibility. By prominently featuring compelling customer stories and testimonials on your landing pages, you can provide social proof that your real estate services deliver results.
Gather Reviews from Multiple Sources
Seek out reviews from various third-party websites where your customers are already leaving feedback, such as Google, Facebook, and Zillow. Reach out to happy clients and ask if you can feature their reviews on your landing pages. Offer an incentive like a discount on future services for providing a review.
Curate the Best Reviews
Not all reviews are equal. Carefully curate reviews that emphasize the key benefits and results you want to convey to visitors. Look for reviews that specifically mention factors like your industry expertise, customer service, quality of properties, or track record of sales. Select reviews with a good balance of details on the reviewer’s experience and results.
Place Reviews Prominently with Photos
Feature curated reviews prominently on your landing pages, including a photo of the reviewer when possible. Place reviews above the fold, near your call-to-action, so visitors see them as soon as they land on the page. The reviews should be prominently titled, such as "Client Success Stories" or "What Our Clients Say."
Vary the Types of Reviews
Include a mix of review types for the most impact. Use a combination of longer, multi-paragraph reviews or success stories, shorter 1-2 sentence quotes or snippets, and star ratings summaries. The diversity provides more social proof and keeps the page visually interesting.
Using real customer reviews and testimonials on your landing pages helps build credibility and trust in your real estate business. By following these best practices, you can create social proof that boosts conversions and sales. Prospective clients will see that you have a proven track record of success and happy customers.
Include a Clear Call-to-Action
A clear call-to-action (CTA) is one of the most important elements of a high-converting landing page. Your CTA should direct visitors to take the next step in the conversion process, whether that’s scheduling a consultation, signing up for a free trial, or purchasing a product.
Make the CTA Prominent
Place your CTA front and center on the page where visitors can easily spot it. Use a large, bold font and contrasting color to make it stand out. For real estate landing pages, a good CTA may be “Schedule a Showing” or “View Listings.”
Describe the Benefits
Explain how the visitor will benefit from clicking the CTA. For example, “View our latest luxury listings and find your dream home today.” The benefits should match the interests and motivations of your target audience.
Use an Attention-Grabbing Headline
Your CTA should have an compelling headline that makes a promise to capture interest. For real estate, you might say something like “Discover Your Perfect Property” or “Find Affordable Homes in Your Neighborhood.”
Make it Easy to Complete
The CTA should link directly to the next step in the conversion funnel. So if the CTA says “Schedule a Showing,” it should link to a calendar or form to instantly schedule an appointment. Reduce friction and make it as easy as possible for visitors to take action.
Include Visuals
Eye-catching images, like professional photos of available listings, help demonstrate the value of clicking the CTA. The images should visually represent what the visitor will get or experience by following through.
Repeat on All Pages
Place your CTA prominently on all pages of your landing page, especially at the top and bottom. Repeating the message across pages reinforces it and gives visitors multiple opportunities to respond.
An effective CTA is essential for converting real estate landing page visitors into leads and clients. Following these best practices will help ensure your CTA is as compelling and actionable as possible. Keep testing and optimizing your CTA over time to improve conversion rates.
Add Lead Capture Forms
To convert visitors into leads, you'll need to add lead capture forms to your landing pages. Forms allow visitors to submit their contact information in exchange for gated content like ebooks, whitepapers, or product demos.
Choose a Form Builder
Using a drag-and-drop form builder tool makes creating forms simple. Many website builders like Unicorn Platform offer built-in form builders with professional templates to choose from. You can also use dedicated form tools like Typeform, Wufoo or Google Forms.
Select a Form Template
Look for a template suited to lead generation, with fields for names, email addresses, and any other information you want to collect. A basic contact form works, or choose a template for downloading content or product inquiries.
Add Form Fields
Include fields for visitors’ first and last names, email addresses, company names (if applicable), and any other relevant details. Keep forms short, around 3 to 5 fields. Long or complex forms may discourage visitors from submitting them.
Offer an Incentive (Optional)
Consider offering an incentive for visitors to complete your form, such as a free resource like an ebook, checklist or video. Incentives can increase your lead capture rates. However, for some audiences a simple contact form may work fine without an incentive. Test different options to see which works best.
Place the Form Prominently
Put your form above the fold on your landing page so visitors see it as soon as they arrive. Explain the benefits of completing the form, such as receiving gated content or a product demo. Use an eye-catching call-to-action button like “Download Now” or “Get Instant Access.”
Double Opt-In (Recommended)
With double opt-in, visitors submit the form, then receive an email to confirm their subscription. They must click a link in the email to verify their email address. This helps ensure you capture high-quality leads and comply with anti-spam laws.
Lead capture forms are a must-have for any high-converting landing page. By following these best practices, you'll start generating more and higher quality leads from your real estate website. Let visitors know exactly what they'll receive in exchange for their information, and make the process fast and easy using a dedicated form builder tool.
FAQs: How Can I Improve My Real Estate Landing Page Conversion Rates?
To improve the conversion rates of your real estate landing pages, there are several key factors you should consider:
Optimize for Mobile
With more and more people accessing the internet via mobile devices, it is crucial that your landing pages are optimized for smaller screens. Use a responsive design that adapts to different devices. Place important information and calls-to-action “above the fold” so they are immediately visible without scrolling on mobile.
Include High-Quality Images
Images, especially photos, help bring your listing or property to life for visitors. Use large, high-resolution photos that showcase the best features of the property. For listings, include images of individual rooms and amenities. Images should load quickly and have descriptive alt text for SEO.
Focus on Benefits
Rather than just listing details and statistics about the property, focus on the benefits to the potential buyer or tenant. Highlight things like spacious rooms, natural light, storage space, energy efficiency, and other desirable features. Help the visitor visualize enjoying the space and all it has to offer.
Clear Call-to-Action
Your landing page should have a prominent call-to-action, such as “Schedule a Showing” or “Get Pre-Approved.” Place the CTA prominently on the page, using an eye-catching button or link. Make it easy for visitors to contact you or take the next step.
Include Relevant Information
Provide details potential buyers or tenants will want to know, such as square footage, number of rooms and bathrooms, amenities, schools, public transit, etc. You should also prominently feature the asking price or rental rate. Include a lead capture form to get visitor contact information.
Test and Optimize
Use tools to analyze how visitors are interacting with your landing pages. Look at metrics like bounce rates, time on page, and conversion rates. Make changes to improve page performance, such as simplifying the layout, adding more images or details, optimizing the CTA, etc. Continually test and optimize to increase your conversion rates over time.
Following these best practices will help you create high-converting real estate landing pages that turn more visitors into leads and clients. Paying close attention to details like mobile optimization, useful content, and clear calls-to-action can make a big difference in your success. Continually optimizing based on data and testing will help boost your conversion rates over the long run.
Conclusion
As real estate agents, your time is valuable and better spent engaging with clients and prospects rather than designing landing pages. With Unicorn’s simple yet powerful landing page builder, you can create high-converting lead capture pages in just a few minutes without technical skills. The platform offers beautifully designed real estate templates with built-in trust elements like testimonials, logos, and security badges so you can hit the ground running. When you need to make updates, simply drag and drop new content. There’s no coding required. Focus on what you do best - selling homes - and let Unicorn handle your real estate landing pages. Our platform was purpose-built to help agents like you generate more leads and close more deals. Sign up for your free 14-day trial today and start converting visitors into clients right away. The only thing you have to lose is wasted time.
