As an edtech startup founder, you need an effective yet straightforward way to create landing pages that convert visitors into customers or students. However, building custom landing pages usually requires technical skills and resources you may not have access to, especially in the early stages of your business. Fortunately, there are now no-code solutions that provide an easy way to design high-converting landing pages for your online courses and educational products without needing to code.
Why You Need a Dedicated Landing Page for Your Edtech Product
As an edtech company, having a dedicated landing page for your product is essential. Here are a few reasons why:
- Focus your message. A landing page allows you to craft a focused message about your specific product or course. You can highlight the key benefits, features, and solutions in a targeted way. This helps convey your value proposition clearly to visitors.
- Generate more leads. The singular focus of a landing page means visitors are not distracted by other content on your site. This can help convert more visitors into leads by making it easy for them to sign up or purchase. Adding lead capture forms and calls-to-action in a strategic way on the page can boost lead generation.
- Track performance. With a separate landing page, you can track how well your marketing campaigns are performing in generating traffic and leads. By viewing analytics for your landing page, you'll know which tactics are most effective so you can optimize your efforts. You can then double down on what's working and make changes to underperforming areas.
- Improve user experience. A clean, uncluttered landing page provides an optimal user experience for visitors. They can quickly determine what you offer and how to access it. This straightforward experience leaves a good first impression and builds trust in your brand. Satisfied visitors become loyal customers and brand advocates.
In summary, creating a dedicated landing page for your edtech product is one of the smartest moves you can make. It allows you to craft a compelling message, generate more leads, track key metrics, and provide an excellent user experience - all of which help grow your business. You can even take inspiration from some of the stunning education landing page examples to create an attractive and effective landing page for your product. With a no-code builder, designing an effective landing page has never been easier.
The Anatomy of a High-Converting Edtech Landing Page
To convert visitors into customers, an edtech landing page needs to be strategically designed. The key elements of an effective edtech landing page include:
- A strong headline that captures the core benefit of your course. For example, “Learn Python in 30 Days and Launch Your Tech Career.” Include key phrases and terms that your target audience is searching for.
- Compelling copy that articulates the key features, modules, and outcomes of your course. Explain how the course material is structured and the specific skills students will gain. Use an enthusiastic and inspiring tone to motivate visitors to sign up.
- High-quality visuals like engaging images, graphics, or video that reinforce your brand and course offering. For example, photos of students actively learning or visual representations of key course concepts.
- Social proof in the form of reviews, testimonials, ratings or comments from current or past students. Feature authentic reviews that highlight the real-world benefits and results of your course.
- A clear call to action, such as “Enroll Now” or “Start Learning Today.” The CTA should be prominently placed so visitors know exactly how to sign up for your course.
- FAQs that address common questions about your course like cost, level of difficulty, time commitment, and key requirements. The FAQs provide an opportunity to overcome any final objections visitors may have.
With these essential elements in place, your edtech landing page will be primed to convert curious visitors into eager students. Continuously optimize your page through testing and you'll build an unstoppable lead generation machine for your online course.
Choose a Simple and Minimal Design for Your Edtech Landing Page
To create an effective yet simple edtech landing page, opt for a minimal design. A clean, uncluttered layout will allow visitors to focus on your course offering.
Choose a simple page template
Select a template with a minimal number of sections and elements. A header, hero image, course description, and call to action are sufficient. Avoid templates with an overwhelming number of design features that distract from your content.
Use a minimal color palette
Limit your color palette to 2-3 complementary colors that create visual coherence. For an edtech site, blue and orange or green and blue are sophisticated yet accessible color pairings. Using a minimal palette, with one primary and one accent color, helps the important elements on your page stand out.
Focus on high-quality images
Carefully select 1-2 high quality, high resolution images to feature on your landing page. Hero images should capture the essence of your course topic or learning experience. For an online coding bootcamp, an image of students collaborating or a close-up of code on a screen would be ideal. Images are eye-catching and help to quickly convey your brand and course offering.
Simplify your copy
With a minimal design, your written content will be prominent. Craft clear, concise copy that is scannable and compelling. Use headings and bulleted lists to make information easy to digest. Your hero copy should motivate visitors in 3 sentences or less. Describe your course in 2 short paragraphs. A simple, minimal design requires copy that is equally streamlined yet impactful.
Include a single, obvious call to action
With a simple landing page, you have one opportunity to convert visitors. Place a large, eye-catching call to action button in a prominent position, like the hero section or at the end of your content. For an edtech site, “Enroll Now” or “Start Your Free Trial” are direct calls to action. Keep your CTA button singular and make it impossible to miss.
A minimal, simplified design helps to eliminate distractions and focus visitor attention on your course offering. With quality images, concise copy, and a single prominent call to action, an uncluttered edtech landing page will convert more visitors into students.
Focus on Benefits and Solutions on your Course Landing Page Design
Focus on the Benefits to Your Customers
When designing an effective landing page for your online course, concentrate on prominently featuring the key benefits and solutions for your potential students. Highlight how your course will help them improve their skills, advance their careers or businesses, or solve key problems they face.
Emphasize Pain Points and Solutions
Discuss the common challenges and pain points your target students experience in this subject area or industry. Explain how your course addresses these issues and provides practical solutions. For example, if you offer a course on effective online marketing techniques for small businesses, you might point out how many small companies struggle with attracting new customers and growing online. Discuss how your course provides a step-by-step system for improving digital marketing strategies to overcome these difficulties.
List Course Features and Modules
Give site visitors an overview of exactly what is included in your course. Provide titles and descriptions for each module or lesson to demonstrate the depth and scope of the content. For a course on leadership skills, for example, you might list modules on communication strategies, conflict resolution, motivating teams, and developing a strategic vision. This allows potential students to understand the comprehensive nature of the course.
Share Student Success Stories
Add social proof in the form of reviews, ratings, or case studies from previous students who have taken your course. Discuss specific ways the course has helped them improve their knowledge or skills. For a course on stock trading, you might share a story from a student who turned a profit within the first month of taking the course. These types of social proof build credibility and help visitors understand the real-world benefits.
Offer Free Previews and Trials
Give site visitors the opportunity to experience a sample of your course content for free. This could be in the form of a free first lesson, module or short preview videos that provide an overview of what they can expect from the full course. This makes potential students more comfortable purchasing the course because they know exactly what they are getting. Offering free previews and trial periods is an effective way to convert more visitors into paying customers.
Create your Edtech Landing Page with Unicorn Platform
To create an effective edtech landing page with Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers templates specifically designed for edtech companies and online course creators. Choose from options like:
- Online Course Landing Page: For promoting your video course or coaching program. Includes sections for a hero banner, course details, curriculum, testimonials, and call-to-action.
- Learning Management System Landing Page: For an LMS, with areas to highlight features like gamification, certifications, social learning, and analytics.
- Tutoring Services Landing Page: Tailored for promoting tutoring, with sections for your service offerings, tutor bios, subject specialties, test prep, and scheduling.
Customize the Design
Unicorn Platform’s drag and drop editor makes it easy to customize your template. You can:
- Upload your logo and brand colors to match your style guide.
- Change page sections by adding, removing, reordering or resizing them.
- Modify text, images, buttons, and more by simply clicking on the element you want to edit.
- Review how your page looks on mobile and desktop in the editor’s responsive preview mode.
Add Your Content
flesh out your landing page by adding:
- Hero banner with an attention-grabbing headline, subheadline and call-to-action button.
- Details about your course, program or services with images, videos, pricing, curriculum, schedules, etc.
- Social proof like testimonials, reviews, media mentions or case studies.
- Clear call-to-action buttons so visitors can sign up, enroll or purchase.
Launch and Promote
Once your landing page is ready, launch it and start driving traffic. Some ways to promote your edtech landing page include:
- Email marketing to your existing contacts
- Social media advertising and organic posting on platforms like Facebook, LinkedIn and Twitter
- Content marketing through blogging, podcasting or video creation
- Search engine optimization by optimizing your page for relevant keywords
Unicorn Platform makes it simple to build a stunning edtech landing page to help you gain more students and sell more courses. Sign up for a free trial today to get started.
Call the User to Action
To maximize the effectiveness of your edtech landing page, you must include a clear call to action (CTA). A CTA prompts the visitor to take the next step in the conversion process, such as signing up for a free trial or demo.
Make the CTA Prominent
Place your main CTA prominently on the page, such as at the top or centered. Use an eye-catching button or link that stands out from the rest of the content. For example, a large red “Start Your Free Trial” button will draw attention. Keep any secondary CTAs minimal and less prominent.
Craft a Compelling Message
Your CTA message should be compelling and highlight the key benefit or outcome, e.g. “Access Over 1,000 Video Lessons” or “Get Your Students Coding in 30 Minutes”. Use action-oriented language and emphasize how the visitor will achieve their goals. Provide social proof when possible, such as “Join Over 50,000 Educators Using Our Platform”.
Keep the Process Simple
- Streamline the conversion process as much as possible. Require only essential information to get started, e.g. first name, last name, email, and password.
- You can collect additional details once the user has signed up and is exploring your product.
- Consider offering a “one-click” signup via a third-party authentication service like Google or Facebook. This reduces friction and gets new users into your product faster.
- Include security badges and a privacy policy link to build trust in your brand. But keep these secondary to your primary CTA for maximum impact.
An effective CTA is key to converting your landing page visitors into new users and customers. By making your CTA prominent, crafting a compelling message, and keeping the signup process simple, you'll turn more visitors into paying edtech customers and accelerate your startup's growth. Keep testing and optimizing your landing page CTAs to improve performance over time. The results will be well worth the effort.
A/B Test Your Edtech Landing Page for Maximum Conversions
To optimize conversions on your edtech landing page, A/B testing different elements is key. By testing variations of your page and analyzing the results, you can determine what resonates most with your target audience and make data-driven decisions to improve your page.
Test Headlines and Subheadings
The headline and subheadings are the first things visitors see, so test different options to find the most compelling versions. You might test different wording, formatting, or placement on the page.
Vary Your Hero Images
Hero images are large photos at the top of a page meant to capture attention. Test different images to see which elicits the strongest emotional response from visitors. You could test the same image in different sizes or compare completely different photos.
Modify Your Call-to-Action Buttons
Call-to-action (CTA) buttons prompt visitors to take the next step, like signing up for a free trial or demo. Test different button sizes, colors, wording, and locations on the page to determine the combination that garners the most clicks.
Experiment With Page Layouts
Make duplicates of your page and rearrange sections or make the page longer or shorter. See how visitors respond to the different layouts in terms of time on page and conversion rates. You may find a layout that is more visually compelling or makes the page content easier to digest.
Evaluate Video and Animation Inclusion
If you want to include video or animation on your page, test to ensure it actually improves the visitor experience. Video and other multimedia can be impactful but may distract from the page’s primary goal. Compare versions of your page with and without these elements.
Through regular A/B testing and optimization of the elements described above, you can continue enhancing your edtech landing page over time. Minor tweaks informed by data can significantly impact your page’s ability to capture attention, convey value, and ultimately drive more conversions. By making ongoing improvements, you'll build an edtech landing page that resonates strongly with your target audience.
For more information on building the perfect edtech landing page, check out Unicorn Platform's article on the simplest no-code solution for edtech landing pages.
Use Video to Demonstrate Your Product and Engage Visitors
Videos are engaging and help demonstrate your product
Videos are an effective way to demonstrate how your product works and engage visitors on your edtech landing page. Videos can:
- Give an overview of your key course features and functionality. Show how easy it is for students and instructors to use your platform.
- Bring your course to life. Highlight the interactive elements, gamification, assessments, and more. Seeing is believing.
- Help build trust and credibility. Put a face to your brand by having your instructors or product team discuss your course offering.
- Increase conversions. According to studies, using video on landing pages can increase conversions by up to 80%.
Keep your videos short and impactful
With attention spans decreasing, keep your videos concise while still communicating key benefits. Some best practices include:
1.Aim for 1 to 2 minutes in length. This is long enough to demonstrate major features but short enough to keep viewers engaged.
2.Focus on one key benefit or feature. Don't try to cram everything into one short video. Have a series of videos on your page that each highlight something different.
3.Use an upbeat and enthusiastic tone. Your energy will come through to viewers. Smile and make eye contact with the camera.
4.Include captions or subtitles. This makes your videos accessible to viewers who prefer or require text to understand the content. It also allows viewing in public places where sound may not be possible.
5.Place your video prominently on the page. Put it at the top of your page or section so visitors see it as soon as the page loads. This placement, along with an eye-catching thumbnail and title, will encourage people to press play.
Call visitors to action after the video
End your video with a strong CTA that leads visitors to sign up for your course or product. For example, have your spokesperson say something like, "Sign up today and experience these amazing features for yourself!" Then provide buttons, links, or forms below the video for viewers to become customers or subscribers.
Using powerful and impactful videos on your edtech landing pages, in combination with a strong call-to-action, is an effective way to demonstrate your product, build trust, and boost conversions. Keep your videos short, focused, and energetic to fully engage your audience.
Edtech Landing Page FAQs: Common Questions From Course Creators
What page builder do you recommend for edtech landing pages?
We recommend Unicorn Platform, a no-code drag and drop website builder optimized for edtech landing pages and course funnels. With Unicorn, you can:
- Choose from pre-designed edtech templates
- Add your logo, images, videos, testimonials and more with just a few clicks
- Connect your payment gateway to start collecting enrollments right away
- Enjoy 24/7 customer support to help you through any issues
How much does it cost to build an edtech landing page?
The cost to build an edtech landing page can vary depending on the solution you choose:
- Using a no-code website builder like Unicorn Platform is free. You can connect your custom domain and payment gateway for a small monthly fee.
- Hiring a web designer to custom code an edtech landing page from scratch typically starts around $5,000 to $10,000 or more, depending on complexity.
- Using a “done for you” edtech landing page service where templates are customized for you is usually a few thousand dollars.
Overall, no-code website builders provide the most budget-friendly option for edtech startups and course creators to build optimized landing pages.
What elements should I include on my edtech landing page?
A high-converting edtech landing page should include:
- An attention-grabbing headline
- A hero image or video to showcase your course experience
- Clear course details including topics covered, outcomes and prerequisites
- Instructor bio and credentials to build trust
- Student testimonials and reviews for social proof
- A clear call-to-action like “Enroll Now” or “Start Your Free Trial”
- FAQ section to address common questions and objections
- Contact information and support options
Following edtech landing page best practices will help you make a great first impression, gain trust in your course offering and start converting visitors into students. Focus on being clear, concise and persuasive throughout your page content and design.
Conclusion
You now have all the tools and knowledge to get started with building your edtech landing page. Unicorn Platform offers an intuitive drag and drop interface along with designer-made templates to choose from, making the process simple even for non-technical founders. Your course landing page is a pivotal part of your marketing and lead generation efforts. With Unicorn, you can have a high-converting landing page up and running in no time without needing to write a single line of code. What are you waiting for? Sign up for a free Unicorn Platform trial today and start creating your edtech landing page. The opportunities for your online course or program are endless.
