As an entrepreneur launching an online course, you need to capture leads and sell your offerings. A well-designed landing page is crucial for converting visitors into customers. However, building an effective yet affordable landing page can be challenging if you lack technical skills.
With Unicorn Platform, you can now create a professional course pricing landing page in minutes without any coding required. This easy-to-use drag and drop builder provides customizable templates to showcase your course packages and pricing in an attractive way. You have full control to pick your favorite colors, fonts, images and more to match your brand. Embed videos, countdown timers and lead capture forms to boost engagement and conversions.
Once your landing page is live, access powerful marketing tools to drive traffic, automate email campaigns and analyze performance with insightful reports. Unicorn Platform's blog post on how it makes course website design easy offers more insights on how to build and optimize a high-converting course pricing landing page to grow your online business.
Why You Need a Course Pricing Landing Page
To sell your online course, you need an effective course pricing landing page. A landing page is a standalone web page created specifically to convert visitors into leads or customers. For your course, the goal of the landing page is to get visitors to sign up or purchase.
There are a few reasons why you need a dedicated course pricing landing page:
- Focus the message. A landing page allows you to focus on one clear message or call to action, like signing up for your course. This avoids distraction and confusion that could come from a general website homepage.
- Optimize for conversions. You can optimize the page design and content specifically for turning visitors into leads or customers. Things like eye-catching headlines, engaging images, social proof, and clear calls-to-action can help maximize conversions.
- Capture leads. Even if visitors aren’t ready to purchase yet, you can capture their contact information so you can continue to market to them. Offer an incentive like a free download or mini-course in exchange for their email address.
- Split test. Landing pages allow you to easily split test different versions to see which one performs better. You can test things like different headlines, images, pricing plans, or calls-to-action. The split testing data will show you what’s most effective so you can optimize your page.
- Reach new audiences. Promote your landing page through social media ads, search ads, email marketing, and content marketing. This allows you to reach new potential students and drive them directly to your course sales page.
A dedicated landing page is one of the most powerful tools for selling your online course. Be sure to choose a landing page builder that is easy to use but also provides the features you need to create a high-converting page for your course pricing and promotion. With an effective landing page in place, you'll start seeing more leads and sales coming through for your course.
Unicorn Platform: A Simple Yet Powerful Landing Page Builder
If you're looking for an easy way to build a course pricing landing page, Unicorn Platform is the perfect solution. This simple yet powerful drag and drop builder allows you to create a professional landing page in minutes without any coding required.
With Unicorn Platform, you have access to designer-made templates specifically tailored for course pricing pages. You can choose from a selection of modern and eye-catching templates to get started. Then, easily customize the template by adding your own images, brand colors, and fonts to match your website's style.
To feature your course plans, simply drag and drop the pricing table element onto your page. You can include details like the course name, features, price, call to action buttons and more. Adjust the number of columns and rows as needed for your particular courses. Use the styling options to change the background color, add borders, or highlight certain price points.
Images and videos are also essential for an engaging landing page. Unicorn Platform allows you to upload your own media or choose from thousands of free stock photos and videos to help demonstrate the value of your courses. You can also include client logos, testimonials, and instructor bios to build credibility.
With built-in form options, it's easy to capture leads and convert visitors into customers. Add email opt-in forms, contact forms, or course registration forms - no coding or third-party integrations needed. Then use the analytics to see how people are interacting with your page so you can optimize and improve conversions.
If you want to create a high-converting course pricing landing page without the hassle of complicated web design tools, Unicorn Platform is the easiest way to build a page that looks stunning and professional. Give the free trial a try and start boosting your course sales today!
Looking for more inspiration? Check out our article on how to build a free course webpage program to learn how to create a comprehensive course website for free using Unicorn Platform.
How to Create a Course Pricing Landing Page in Unicorn
To create a course pricing landing page in Unicorn Platform, follow these steps:
Select a Template
Choose from Unicorn’s pre-designed course landing page templates to get started. The “Course Sales Page” and “Online Course Landing Page” are two popular options. Select a template that aligns with your brand and course topic. You can always customize the template, but it provides a solid foundation.
Add Your Header
List Your Course Packages
Showcase the packages and pricing for your course in a visually compelling way. Use h2 headings for each package, along with a short description highlighting the key features and benefits. List the packages from lowest to highest price, and be sure to emphasize the best value option. You can also use call-to-action buttons for each package to drive conversions.
Explain the Course Curriculum
Provide an overview of what is included in your course to demonstrate its value. Use h3 subheadings for each module or section. List the topics that will be covered, skills that will be gained, strategies that will be learned, and so on. Keep descriptions concise while highlighting key course outcomes.
Add a FAQ Section
Include a frequently asked questions section to address common questions about your course. This helps build trust in your offering and can prompt visitors with any remaining questions or concerns to contact you. Keep the FAQs concise but comprehensive.
Include Social Proof
Add reviews, testimonials, case studies, or success stories from your students to build credibility. Social proof shows visitors that others have benefited from your course. Place this section prominently on the page, ideally in the top half of the content.
Add a Clear Call-to-Action
Include conspicuous call-to-action buttons, like “Enroll Now,” throughout the page and especially at the bottom to prompt visitors to sign up for your course. The CTA should stand out and drive visitors to complete the desired action.
Following these steps will allow you to quickly build an effective course pricing landing page in Unicorn Platform. Be sure to review and customize the final page to ensure the best experience for your visitors and maximum conversions.
Free Web Designing Sites
When building a course pricing landing page, there are several free web designing sites you can utilize to create an attractive page in minutes. These platforms provide drag and drop functionality and pre-made templates to simplify the design process.
Unicorn Platform
Unicorn Platform is an easy to use drag and drop website and blog builder. It offers sleek templates that are ideal for creating a course pricing landing page. With Unicorn Platform, you can quickly add elements like:
- Images and videos to showcase your course content
- Pricing tables to display your course packages
- Testimonials from previous students to build trust
- An email opt-in form to capture leads
The platform is free to use and includes mobile-friendly responsive designs, 24/7 support, and unlimited hosting.
Thinkific
Thinkific is a popular learning management system that also provides simple landing page creation. Their landing page templates are focused on promoting and selling online courses. You can easily customize the design and add:
- Your course title, description, and image
- Pricing plans with buttons to enroll
- Countdown timers to create scarcity
- Customer testimonials and reviews
Thinkific is free to get started and includes a 14-day trial of their pro plan which unlocks additional features.
Podia
Podia is an all-in-one platform for creating, marketing, and selling online courses. They offer stylish landing page templates optimized for lead generation and increasing course sales. Using Podia, you can quickly build a landing page that includes:
- Eye-catching header with your course title and value proposition
- Pricing tables with "enroll now" buttons
- Trust badges and student testimonials
- Scarcity elements like countdown timers
- An email opt-in to build your mailing list
Podia's basic plan is free and provides everything you need to build a high-converting course pricing landing page. Upgrade to a paid plan for additional features like affiliate marketing and memberships.
In summary, platforms like Unicorn Platform, Thinkific, and Podia provide free web designing tools to create an attractive course pricing landing page in a short amount of time. With easy to use templates and elements, you can build a page to start promoting and selling your online course.
Thinkific Landing Page Examples
To build an effective course pricing landing page, it is important to provide potential customers with examples of well-designed pages that convert visitors into buyers. The following Thinkific landing page examples can serve as inspiration and guidance:
Membership Site Example
This landing page effectively markets a paid membership program by highlighting the key benefits, features, and components right at the top. It includes:
- An eye-catching headline that conveys the main value proposition
- A brief paragraph with additional details about what is included in the membership
- Large, bold pricing plans with the most popular and affordable plan prominently featured
- A checklist of everything members get access to
- Social proof in the form of reviews and testimonials from current members
- A call-to-action button allowing visitors to sign up immediately
Online Course Example
This example is for a paid online video course. It includes many of the same effective elements as the membership site page, with some additional details specific to promoting a course:
- A short video with an overview of the course content and instructor credentials
- A breakdown of the course curriculum, including the number of lectures and hours of video content
- Information on any bonus materials or downloads included with the course
- The option to pay in full upfront or via an installment plan
- A guarantee or refund policy to minimize buyer risk
- Images of the course interface and any workbooks or other physical materials (if applicable)
Coaching Program Example
For a higher-ticket coaching program, it is especially important to establish expertise and build trust. This type of landing page should include:
- A professional photo of the coach(es) along with bios highlighting credentials, experience, and achievements
- Case studies, reviews, or testimonials from past or current clients
- An application or enrollment process to qualify interested prospects (for exclusive or high-level programs)
- Pricing for different levels of access or service (group vs. individual coaching, for example)
- A schedule or timeline showing what clients can expect from the program
These examples demonstrate key elements that, when combined, create a compelling course pricing landing page using the Thinkific builder. Be sure to customize the content and layout for your unique needs and brand. With an eye-catching and persuasive page, you'll be converting more visitors into paying customers in no time.
Highlight the Key Benefits and Features
Unicorn Platform offers several key benefits and features that make it an ideal solution for building a course pricing landing page.
Drag and Drop Editor
The drag and drop editor allows you to quickly and easily build your landing page by dragging elements like text boxes, images, buttons, and more onto the page. No coding required. You have full design freedom to create an eye-catching page.
Mobile-Friendly Templates
Unicorn Platform provides professionally designed templates optimized for mobile devices. Your landing page will display beautifully on smartphones and tablets, enabling visitors to convert and sign up for your course on any device.
Integrations
Unicorn Platform integrates with popular third-party services like email marketing platforms, payment gateways, and analytics tools. You can connect your landing page to an email list, accept payments, track conversions, and more without switching between multiple tools.
Custom Domain
You can connect a custom domain name you already own to your Unicorn Platform landing page. This helps build trust in your brand and course offering. Visitors will see your domain name in the address bar instead of a generic Unicorn Platform URL.
24/7 Support
Unicorn Platform offers helpful documentation and resources to get you started. If you get stuck, contact support anytime for guidance in building an effective landing page for your online course. Support is available 24 hours a day, 7 days a week via live chat or email.
Affordable Pricing
Unicorn Platform is affordable for course creators and small businesses on any budget. Plans start at $8 per month, and you can upgrade or downgrade at any time as your needs change. There are no setup fees, contracts, or hidden charges. You only pay for the features you need.
In summary, Unicorn Platform is an easy-to-use landing page builder with powerful features, mobile-friendly templates, useful integrations, and affordable pricing ideal for promoting your online course. Build your landing page in minutes and start converting visitors into students.
Include Client Testimonials and Social Proof
To build trust and credibility with your potential customers, it is essential to include client testimonials and social proof on your course pricing landing page. Displaying evidence that others have found value in your offering reassures visitors and helps overcome objections, leading to higher conversion rates.
Client Testimonials
Feature authentic reviews and quotes from current or past students describing their positive experiences. Keep testimonials concise while highlighting the key benefits and results. For example:
“The course taught me everything I needed to know to start my own business. I went from no knowledge to having a successful company in just 6 months.” - John Doe, Business Owner
To collect client testimonials, reach out to your top students and ask if they would be willing to provide a short review of your course. Offer an incentive like a discount on future courses or products to increase participation.
Social Proof
Demonstrate your credibility by displaying the number of students, followers or members, as well as any media mentions or partnerships. For example:
- Over 10,000 students and growing!
- As featured in Entrepreneur and Inc. Magazine
- Trusted by Fortune 500 companies including IBM, Cisco and HP
The more social proof elements you have, the more compelling your landing page will be. However, only include factual information that can be verified to avoid damaging your brand reputation.
By prominently featuring authentic client testimonials and social proof on your course pricing landing page, you build credibility and trust which translates into higher conversion rates and sales. When potential customers see evidence that others have gained value from your offering, they are more inclined to purchase. Include a variety of testimonials and social proof points to appeal to different visitors and strengthen your persuasive messaging.
Can I Use Unicorn for Free? How Much Does Unicorn Cost?
Unicorn Platform offers a free plan as well as paid subscription plans for those looking for more advanced features. The free plan allows you to build a basic course pricing landing page with some useful features to get started. However, if you want access to premium templates, unlimited pages, and powerful ecommerce functionality, you will need to upgrade to a paid plan.
The Free Plan
The free Unicorn plan provides access to a limited selection of templates, stock images, and 5 landing pages. You can connect a custom domain, use an SSL certificate for security, and access analytics to view traffic metrics for your landing pages. The free plan is suitable if you're just getting started and want to build a simple course pricing landing page. However, for serious online course creators, the free plan may feel too limiting.
Paid Subscription Plans
Unicorn offers three paid plans: Plus, Pro, and Business. The Plus plan starts at $8 per month and includes 50 landing pages, more templates and images, lead generation forms, and email marketing integration. The Pro plan, at $16 per month, provides unlimited landing pages, advanced ecommerce features to sell your online course, and integrations with popular third-party services. For those with a large online course catalog, the Business plan at $29 per month offers enterprise-level features like priority support, custom CSS editing, and team member access controls.
In summary, if you're looking for an easy way to build a professional course pricing landing page for your online course, Unicorn Platform has a solution at a price point for every budget. The free plan allows anyone to get started for no cost, while the paid plans provide powerful features for serious online course creators and education companies. With an affordable monthly subscription, you can have a custom course pricing landing page up and running in minutes using Unicorn's simple drag and drop builder.
Conclusion
You now have the knowledge and tools to quickly build an effective course pricing landing page. With the Unicorn Platform, you can design a customized landing page in minutes that highlights your course offerings and converts visitors into customers. The simple drag and drop interface makes it easy to create a professional page even if you have no coding experience. Your course pricing landing page is a critical part of your marketing strategy and customer journey. By providing visitors with an attractive, easy to navigate page that clearly outlines your courses and pricing, you'll gain more signups and increase revenue. The time you invest in building a high-quality landing page will pay off through greater exposure, more leads, and higher sales. Start designing your course pricing landing page today to grow your business and better serve your students.
