If you're looking for a fast and affordable way to create an ecommerce website without needing to code, you might want to check out Unicorn Platform's free ecommerce website templates. As an entrepreneur, your time is valuable and hiring a web developer can be expensive. With Unicorn Platform's drag and drop builder, you can design a stylish online store, set up your product catalog, integrate a payment processor, and start selling in just a few hours. Focus on growing your business while Unicorn Platform takes care of the technical details.
Why You Need a High-Converting Landing Page
To convert visitors into customers, you need an effective landing page. A high-converting landing page is optimized to encourage people to take action, whether that’s signing up for your email list or purchasing a product. Here are some tips to create a landing page that boosts your conversion rates:
Focus on Your Value Proposition
Explain how your product or service solves your customer's needs or problems. Use bullet points to clearly outline the key benefits and features. Your value proposition should be front and center to capture attention quickly.
Keep it Simple
A cluttered or complicated page will overwhelm visitors and reduce conversions. Use plenty of white space and align elements neatly in a logical flow down the page. Focus on one clear call-to-action like a sign-up form or purchase button. Remove any unnecessary links or buttons that could distract visitors.
Use Visual Elements
Images, graphics, and video help to engage visitors and visually demonstrate your value proposition. But don't overcrowd the page. Choose high-quality visuals that complement your content and further explain how you help customers.
Social Proof
Build trust by including testimonials, reviews, case studies, or media mentions. Quotes from happy customers are especially persuasive. Statistics on growth metrics, revenue generated for clients or lives impacted can also be compelling social proof.
Clear Call-to-Action
Your landing page should have one primary call-to-action that is prominently displayed above the fold. Use an eye-catching button or link and word it compellingly, e.g. "Start your free trial today!" or "Buy now and save 20%!". Place your call-to-action where visitors will see it as soon as they land on your page.
Following these best practices will help you create a high-converting landing page for your business. Continuously test and optimize your landing page to improve conversion rates over time.
How to Choose the Best Landing Page Builder
To create an effective ecommerce website, choosing an intuitive landing page builder is key. The best options provide powerful yet easy-to-use features to help you build high-converting landing pages without coding.
When evaluating landing page builders, consider the following:
- Drag and drop editor. Look for a builder with an intuitive drag and drop editor. This allows you to quickly add and arrange elements like text boxes, images, buttons, and more by simply dragging and dropping them onto the page.
- Mobile-responsive templates. Ensure the builder offers professionally-designed templates that automatically adapt to mobile devices. This is critical, as more than half of web traffic now comes from mobile.
- Lead generation forms. For an ecommerce site, you'll want a builder with flexible form options to capture customer information. Look for one that allows you to create custom signup, contact, and checkout forms.
- Integrations. See what third-party integrations the builder offers, e.g. email marketing, CRM, payment processor. Integrations allow you to automatically sync data between platforms and streamline your operations.
- Analytics. Choose a landing page builder that provides built-in analytics to see how your pages are performing. Key metrics include views, referrals, conversions, and sales. Look for a builder that offers A/B testing to optimize your landing pages.
- Affordability. Landing page builders range from free to several hundred dollars per month. Compare options based on the features you need for your ecommerce site. Some builders offer free trials and money-back guarantees so you can test them out.
With the right landing page builder, you'll be designing high-converting ecommerce landing pages and driving more sales in no time. Evaluate your options carefully based on the key factors above to determine the best solution for your needs and budget.
Unicorn Platform: An Easy to Use Landing Page Builder
Unicorn Platform is an intuitive drag and drop website builder that allows you to create professional ecommerce websites and landing pages with no coding required. With its simple yet powerful editor, you can build and customize pages in a few clicks.
Easy to Use Interface
The easy to use interface makes it simple for anyone to create a custom ecommerce website or landing page. With drag and drop elements, pre-designed templates, and an intuitive editor, you do not need any coding experience. You can simply select elements like images, buttons, galleries, countdown timers, and more to add to your page. Then customize the look and feel by changing colors, fonts, and spacing.
Mobile Responsive Designs
All pages and templates are mobile responsive so your website will look great on any device. The designs automatically adjust for mobile and tablet screens, ensuring your content is easy to view and engage with on smaller displays. You do not have to create a separate mobile version of your website.
Integrations
Unicorn Platform integrates with many popular third-party services to enhance your website. You can easily connect tools for email marketing, social sharing, live chat, payment processing, and more. The built-in integrations allow you to add important features to your site without needing to code the connections yourself.
Affordable and Customizable
Plans for Unicorn Platform start at an affordable $8 per month, including free hosting and a custom domain. You have access to all platform features and new updates. If you need additional functionality, the Enterprise plan provides premium support, custom CSS options, and API access. Unicorn Platform provides an easy to use website builder with professional and customizable results at an affordable price.
In summary, Unicorn Platform is a simple yet powerful drag and drop website builder. With its intuitive interface, mobile responsive designs, built-in integrations, and affordable pricing, you can easily create a professional ecommerce website or landing page with no coding required. Give Unicorn Platform a try and start building your custom website today.
Best Ecommerce Website Design
To create the best ecommerce website design, there are several key factors to consider. An attractive yet simple design, easy navigation, and a seamless checkout process are essential for converting visitors into customers.
A Clean, Minimal Design
A clean, minimal design is ideal for an ecommerce site. Remove any unnecessary elements and clutter that could distract visitors from the products. Use plenty of white space to make the page feel open and airy. A simple yet modern font, minimal text, and high-quality product photos are all you need. Keep the overall look consistent and aligned with your brand.
Intuitive Site Navigation
Easy navigation is crucial for an ecommerce site. Visitors should be able to browse products, view categories, and checkout with just a few clicks. Use clear main menu categories, subcategories, and breadcrumbs to help visitors explore your product range. Enable filtering and sorting options so customers can quickly find what they need. Place your shopping cart icon in a consistent, prominent place on all pages.
Optimized for Mobile
With more and more people shopping on smartphones and tablets, your ecommerce site must be fully optimized for mobile devices. Use a responsive design that adapts to any screen size. Ensure buttons, links, and forms are large enough for fingers to tap. minimize the number of taps needed to complete a purchase. A fast load time is also important for mobile users.
A Seamless Checkout Process
The checkout process can make or break an ecommerce site. Offer a simple checkout with as few form fields as possible. Use auto-fill for addresses and payment details. Give options to save details for faster checkout on future orders. Clearly display the order summary, shipping, and payment details on one page before the customer confirms the purchase. Offer multiple payment methods like credit cards, PayPal, and Apple Pay.
An inviting design, intuitive navigation, mobile optimization, and a seamless checkout are the ingredients for creating an ecommerce website that converts visitors into lifelong customers. By keeping things clean, minimal, and focused on the customer experience, you'll build a site that helps your business thrive.
Design Your Landing Page Without Any Coding
To create an effective ecommerce website design without coding, follow these key steps:
Choose a Landing Page Builder
Select a simple yet powerful landing page builder like Unicorn Platform that requires no coding knowledge. Their drag and drop editor makes it easy to craft custom pages through an intuitive visual experience. With pre-built templates and elements, you can have a professional page ready in minutes.
Select a Template
Browse the template library to find an ecommerce-optimized template that matches your brand. Preview different options to see how your content will appear on mobile and desktop. Choose a template with engaging features like large product images, calls-to-action, and flexible layouts.
Add Your Content
Import your product images, descriptions, pricing, and more to bring your template to life. The drag and drop editor makes updating content simple. Include persuasive headings, concise product copy, high-quality photos, and clear calls-to-action to drive conversions.
Customize the Design
Tweak colors, fonts, spacing, and other elements to match your brand. Change the background, add your logo, and insert icons to enhance your page’s visual appeal. Little customizations can go a long way in creating a cohesive brand experience.
Preview and Test
Check how your landing page appears on multiple devices before publishing. Get feedback from others and make any necessary changes. Once live, closely monitor key metrics like page views, bounce rates, and conversions to see how visitors are engaging with your page. Make iterative improvements over time based on data and user feedback.
Drive Traffic
Launching your page is only the first step. Employ marketing strategies like social media ads, email campaigns, SEO, and influencer collaborations to increase traffic to your landing page. Retarget visitors across channels to keep your brand top of mind. Optimize your page and traffic sources based on metrics to maximize conversions.
With the right tools and optimization, you can design an ecommerce website that converts visitors into customers, all without writing a single line of code. Keep your content persuasive, simplify the user experience, and don’t be afraid to experiment – your ideal landing page design awaits!
Pre-Built Landing Page Templates to Get You Started
When building your ecommerce website, utilizing pre-built landing page templates is an easy way to get started. These templates provide a solid foundation you can build upon and customize to match your brand.
Choose From Multiple Design Options
With template libraries from Unicorn Platform and similar website builders, you’ll have numerous options to select from for product pages, shopping carts, checkouts and more. Whether you’re looking for a minimalist design or something more stylish, you can find a template to suit your needs. Review the available selections to determine which ones may be the best fit for your products and target audience.
Customize the Template to Your Branding
Once you choose a template, you can fully customize it to reflect your company’s branding and messaging. Change the colors, fonts, images and text to create a cohesive look and feel across your entire ecommerce store. For example, if your brand colors are blue and green, update all the template elements in reds and oranges to your brand colors. This helps to create a memorable experience for your customers and builds brand recognition.
Add Your Own Content and Products
While the templates provide the overall page structure and design, you’ll need to add your own written content, product details, images, and calls-to-action. Carefully craft product descriptions, headings and meta descriptions to attract search engines and engage your customers. Feature high-quality product photos that accurately represent your items. Double check that all details like pricing, shipping and product options are correct before launching your new pages.
Make Iterations and Improvements Over Time
An ecommerce website is never truly “done.” Continue testing different landing page templates and making enhancements to improve conversion rates and the customer experience. You may find that certain product categories or audiences respond better to different types of page layouts. Be willing to make changes to templates and try new options. With regular updates and optimization, you can achieve the best ecommerce website design and performance.
Integrate Your Favorite Email Marketing and CRM Tools
To provide the best customer experience, integrate your ecommerce website with useful third-party tools. Connecting your site with email marketing and customer relationship management (CRM) software allows you to nurture customer relationships, track contacts, and boost sales.
Email Marketing
Email marketing services like Mailchimp, Aweber, or Drip allow you to create email lists, send newsletters, launch drip campaigns, and more. Integrating one of these services into your site lets customers subscribe to your mailing list directly on your website. You can then send tailored messages based on their interests and purchase history. Studies show that for every $1 spent on email marketing, the average return on investment is $42.
Customer Relationship Management (CRM) Tools
A CRM system helps you manage all your customer data and interactions in one place. Popular options like Salesforce, HubSpot, or Zoho CRM integrate with ecommerce platforms. When you connect your store to a CRM, you get a complete view of your customers and their journey with your brand. You can see details like:
- Contact information
- Order history
- Communication records
- Personalized notes
With these insights, you can provide customized support and make relevant product recommendations that strengthen customer loyalty.
Integrating third-party business tools into your ecommerce website may require paying for premium features or services. However, the long-term benefits to your customer relationships and bottom line far outweigh these costs. A seamless customer experience across channels results in higher satisfaction, larger average order values, and greater brand advocacy.
Choose tools that suit your needs and budget. Once integrated into your site, be sure to take full advantage of their capabilities. With regular use and optimization, these integrations become one of the most valuable assets for growing your online business.
Launch Your Landing Page and Start Driving Leads
Once your landing page is designed and developed, it’s time to launch it and start generating leads. Here are the steps to launch your landing page:
Double Check Everything
Double check that all elements on your landing page are working properly, including:
- Forms and call-to-action buttons
- Email signup and contact forms
- Links to social media profiles
- Links to your company website
- Embedded videos or media
Ensure any interactive elements like sliders, galleries or calculators are functioning as intended. Test the landing page on multiple devices to confirm the responsive design is working properly.
Set Up Analytics
Connect your landing page to an analytics platform like Google Analytics to track key metrics such as page views, time on page, bounce rate, and conversion rate. Analytics will provide insights into how visitors are engaging with your landing page so you can optimize the content and design to improve performance.
Drive Traffic to Your Landing Page
Once launched, start promoting your landing page through social media platforms, content marketing, email marketing, and search engine optimization (SEO). Use social media channels to raise brand awareness and drive referral traffic. Publish blog posts and online content that link back to your landing page. Build email lists by offering valuable content upgrades and promotions that link to your landing page. Optimize your landing page for search engines by including keywords in the URL, page title, headings, and content.
Review and Optimize
Regularly check your landing page analytics and metrics to see how it’s performing. Look for any elements that are underperforming or causing high bounce rates. Make changes to the content, design, or promotional campaigns to optimize the results and conversion rates. Landing pages require ongoing optimization to improve lead generation over time. With regular review and optimization, your landing page can become a lead generation machine.
FAQs: Answers to Your Questions About Building Landing Pages
Building an effective landing page for your ecommerce website or online store is key to converting visitors into customers. Here are some of the most frequently asked questions about creating landing pages:
What is a landing page?
A landing page is a standalone web page, separate from your main website, that is designed and optimized to achieve a specific conversion goal. The goal of an ecommerce landing page is to get visitors to make a purchase. Landing pages allow you to focus the message and content for your target audience.
How do I build a landing page?
You have a few options for building landing pages:
- Use a drag and drop landing page builder tool like Unicorn Platform. This allows you to quickly create customized landing pages without any coding required. You can choose from pre-made templates and just drag and drop to edit the content.
- Hire a web designer or developer to custom build your landing pages. This option provides the most flexibility but is typically the most expensive.
- Use your ecommerce platform’s built-in landing page creator if it offers one. Some platforms like Shopify and BigCommerce provide simple landing page creation tools as part of their software.
- Code the landing page yourself using HTML, CSS, and JavaScript. This is a challenging option but allows for maximum customization if you have web development skills.
- Use a third-party landing page creation tool like Leadpages, Instapage or Unbounce. These tools provide templates, forms, and analytics to help create and optimize landing pages.
What elements should be on my landing page?
A high-converting ecommerce landing page should include:
- Eye-catching images of your products
- A clear headline highlighting your offer or promotion
- Bulleted lists of product features and benefits
- Testimonials or customer reviews
- A prominent call-to-action like “Shop Now” or “Buy Today”
- Limited navigation to avoid distracting visitors
Following these best practices will help you build landing pages that effectively capture visitor interest and drive sales for your online store. Let me know if you have any other questions!
Conclusion
You now have the knowledge and tools to create a stunning ecommerce website design without needing to code. By using a simple yet powerful drag and drop website builder like Unicorn Platform, you can build a professional online store in a matter of hours. With beautiful templates, an intuitive interface, and powerful features, you'll have everything you need to start selling products and services to customers around the world. Don't let a lack of technical skills hold you back from launching your business. Take advantage of the latest website building technology and create an ecommerce site that establishes your brand, engages your audience, and generates sales. The only limit is your imagination. Start building your dream ecommerce website today.
