Create a Landing Page in WordPress Without Coding

The Many Benefits of Building Landing Pages in WordPress

A landing page is a standalone web page that promotes a specific product, service, campaign or guides users to take a desired action. The goal is to convert visitors into leads, customers or complete an intended action.

Landing pages are an indispensable tool for driving targeted traffic, generating conversions, launching campaigns, promoting events, and more.

WordPress is one of the most versatile, customizable, and cost effective solutions for creating landing pages. With its expansive collection of themes and plugins, WordPress makes it easy to build professional landing pages without any coding required.

Here are some of the major advantages of using WordPress for your landing pages:

No coding expertise needed - With drag-and-drop page builders and templates, anyone can build custom landing pages in WordPress without HTML/CSS skills.
Search engine optimized - WordPress landing pages come SEO-optimized out of the box for improved search visibility. Easily customize meta titles, descriptions, etc.
Mobile responsive - Responsive WordPress themes ensure your landing pages look flawless and convert well on smartphones.
Analytics integration - Many themes connect with Google Analytics to let you track conversions and behavior.
Easy customization - Tailor colors, fonts, layouts, content and more with a few clicks thanks to intuitive editors.
Affordable compared to custom development - Quality WordPress landing page themes cost significantly less than paying developers to build a custom landing page from scratch.
Quick and flexible iteration - Launch new variations and campaigns rapidly by duplicating and tweaking existing landing pages.
Wide range of integrations - Plugins allow integrating email services, payment processors, live chat, appointment scheduling, and more to maximize conversions.
Ongoing updates and maintenance - Theme and plugin updates continuously add new features and improvements over time.

Let's look at how to choose the ideal WordPress theme and set up a landing page site for your business.

Selecting the Best WordPress Theme

Choosing a flexible WordPress theme designed specifically for landing pages instead of blogs is the first step. Here's what to look for:

Landing page focused - Search for themes marketed explicitly for landing pages like Unicorn Platform, PageBuilder Framework, Instapage, etc. These include built-in lead gen features.
PageBuilder Framework - A modular, drag & drop page builder for endless customization without coding. Video backgrounds, 50+ templates, and mobile optimize designs.
Instapage - Seamless WordPress integration, 100+ templates with lead gen forms, A/B testing, and heatmaps to optimize conversions.
Beaver Builder - A front-end drag & drop page builder that works with any WordPress theme. Quality templates and smooth performance.
Elementor - An intuitive landing page builder for WordPress with 10,000+ template options and responsive editing.
Layout flexibility - Consider single long scroll designs or multi-page layouts. Top themes offer both.
Templates - Themes with 100+ pre-made templates allow you to hit the ground running. Look for drag-and-drop builders.
Reviews - Check WordPress.org, Trustpilot, and expert blog reviews on features, options, and quality before deciding.
Customization - Choose a theme allowing deep customization of typography, colors, layouts, animations, and content.

Setting Up Your WordPress Landing Page Site

After selecting a landing page theme, it's time to set up your new site:

Pick a domain - Use a new domain or subdomain specifically for your landing page(s).
Quality managed WordPress hosting - Speed optimized hosting with CDNs, caching, and auto-updates is strongly recommended.
Install WordPress - Use 1-click WordPress installs for fast setup without hassle.
Activate theme - Install and activate your chosen landing page theme.
Create new page - Add your first landing page and select a template.
Configure theme - Customize typography, colors, layouts, integrations, etc.

Optimized Hosting Improves Conversions

Your WordPress hosting significantly impacts landing page load times and conversions. Prioritize:

⚡️Speed - CDNs and caching provide near instant load times. Slow sites lose visitors.
🔒SSL certificate - HTTPS enables secure data transmission and is vital for SEO.
💪Adequate resources - Extra RAM, bandwidth, storage prevent slowdowns during traffic spikes.
⚙️Integrations - Form, payment, live chat, etc integrations improve conversion rates.
🛠Managed WordPress plans - Hosting optimized specifically for WordPress security, speed, and scalability.

Customizing Theme Settings

Be sure to configure these key theme settings:

🖋Typography - Select complimentary fonts, sizes, and spacing.
🎨Colors - Set brand colors for buttons, background, text, links, etc.
📐Layout - Adjust columns, alignments, spacing, padding, etc.
⚙️Integrations - Connect analytics, email services, payment processors.
🔎SEO - Define meta titles, descriptions, schema markup.
⚡Performance - Minify CSS/JS, combine assets, enable caching.

Building Your Landing Page Content

Next, add and customize your landing page's content:

📝Headings, text, images - Compelling headlines, informative text, and relevant graphics make an impact.
🚀Call-to-action buttons - Use bright, clickable buttons to direct visitors to convert.
📬Lead capture forms - Include email signup, contact forms, surveys, etc.
🚨Icons and dividers - Use icons, shapes, and dividers to highlight important elements.

Organizing Your Page Content

Follow these best practices when structuring your landing page content:

📋Clear sections - Logically break up content into sections with headings.
🗣Strong headline - Hook visitors with an attention-grabbing headline and hero image.
💡Communicate benefits - Emphasize your product's value proposition and benefits.
✅Use bullet points - Avoid big blocks of text. Use concise bullet points.
🎯Strategic CTAs - Place CTAs strategically throughout the page to guide visitors to convert.

Boosting Conversions with Forms and CTAs

Maximize form and CTA conversions by:

📌Placing forms visibly above the fold to quickly capture leads.
✔️Keeping forms short and focused - Reduce friction by only collecting essential info like emails.
🎁Offering incentives for completing forms and CTAs like coupons, free trials, content.
📱Mobile optimized forms - Compact, thumb-friendly designs for smartphones.
🤝Enabling social login via Facebook, Google, etc to simplify signup.
🔴A/B testing form elements like colors, text, and layouts to determine what converts best.
🙌 Thank you pages to guide users after submitting forms or clicking CTAs.

Advanced Customizations to Optimize Your Landing Page

Once built, there are endless customizations possible to optimize conversions:

⚙️Add plugins - Popups, slide-ins, live chat, scheduling, and more.
🆚A/B test variations - Try different headlines, layouts, color schemes, and offers.
📊Install analytics like Google Analytics to identify bottlenecks.
🎉** overlays and slide-ins** - Capture more email leads and phone numbers.
✨Embed interactive content - Quizzes, calculators, interactive images.
🙋Add live chat to answer questions and convert in real-time.

Handy Plugins to Enhance Landing Pages

These WordPress plugins are extremely valuable for optimizing landing pages:

📈Conversion rate optimization tools like OptinMonster, ConvertPlug, etc.
🎞️Scroll animation and interactive content plugins like ScrollMagic.
⏱️Social proof and scarcity plugins for testimonials, activity notifications, and countdown timers.
🙋Live chat solutions like Tidio, LiveChat, or PureChat provide instant support.
📅Scheduling and appointment plugins.
🎁Email opt-in and lead generation plugins for popups, slide-ins, and forms.

The Importance of A/B Testing

Continuously A/B testing landing page elements is key for optimization:

🖼 Page layouts and content placement
🗣 Headlines and subheadings
🎨 Button colors, sizes, shapes, and text
📝 Form fields, labels, and overall design
🎁 Offers, pricing plans, and incentives
📊 Analyze conversion rates to determine the best performing variants.

Launch Your WordPress Landing Page

In summary, WordPress makes launching beautiful, fast landing pages easy. Just follow these steps:

1️⃣ Choose a dedicated landing page theme

2️⃣ Setup speed optimized WordPress hosting

3️⃣ Build your page with drag & drop

4️⃣ Customize design, layout, fonts, colors

5️⃣ Insert compelling content sections and CTAs

6️⃣ Install plugins for popups, analytics, etc.

7️⃣ Continuously A/B test and optimize

With the flexibility of WordPress, you can quickly launch landing pages tailored to your brand and campaigns. Give one of the recommended landing page themes above a try to start maximizing conversions today!