As an entrepreneur, you have a vision for building a business and improving people’s lives with your product or service. But creating a professional landing page to capture leads and drive sales may seem out of reach if you lack design experience. The good news is, you don’t need any technical skills to build a high-converting landing page. With an intuitive drag and drop builder like Unicorn Platform, anyone can create a stunning software landing page in minutes. They offer mobile-friendly templates optimized for SaaS and app businesses that are 100% customizable without writing a single line of code. Stop worrying about hiring a web designer and start focusing on growth. Unicorn Platform gives you the power to turn your vision into a reality.
If you're specifically looking to create a landing page for a mobile app, check out Unicorn Platform's article on creating a high-converting mobile app landing page.
Why You Need a Landing Page Template
As an entrepreneur or business owner, you need an effective landing page to convert visitors into customers or subscribers. A landing page template allows you to create a high-converting landing page quickly and easily without any design or coding skills.
There are several benefits to using a pre-designed landing page template:
- Saves time. Building a landing page from scratch requires finding images, choosing fonts and colors, and designing the layout. A template has already done the design work for you so you can focus on customizing the content.
- Mobile-friendly. Most templates are responsive, meaning they automatically adjust to mobile devices. This is important since more than half of web traffic now comes from mobile.
- Optimized for conversions. Landing page templates are designed to get visitors to take action, whether signing up for a free trial, downloading content, or making a purchase. The layout, content, colors, and call-to-action buttons have all been optimized to drive conversions.
- Affordable and customizable. While hiring a designer to build you a custom landing page can cost thousands of dollars, templates are very budget-friendly, ranging from $20 to $200. You can easily customize the template by adding your brand colors, fonts, and imagery to match your website.
- Built-in features. Many landing page builders come with useful features like email capture forms, countdown timers, video embeds, and more already integrated into the templates.
Using a pre-designed yet customizable landing page template is the fastest, most affordable way to create a high-converting landing page for your business or product. With the right template, you'll be converting visitors into customers in no time.
The Anatomy of a High-Converting Landing Page
To convert visitors into customers, your landing page needs to be persuasive. An effective landing page typically contains the following elements:
- A concise headline that captures the product or service’s key benefit. For example, “Build Beautiful Websites in Minutes.” Use power words to convey value, such as “fast,” “easy,” or “affordable.”
- Bulleted or numbered lists highlighting your product’s features and benefits. For example:
- Drag and drop interface - No coding skills required. Simply drag pre-made elements onto your page.
- Mobile responsive templates - Your site looks great on any device.
- 24/7 customer support - We’re here to help anytime you need us.
- Testimonials or case studies from current happy customers discussing their experience using your product. For example, “Unicorn Platform has allowed us to set up landing pages for our clients in a fraction of the time. We highly recommend it!”
- A clear call-to-action like a sign-up button, encouraging visitors to take the next step. Place this above the fold on your page so visitors see it immediately.
- High-quality images or graphics demonstrating how your product works or the results customers have achieved. Visuals help to break up text and quickly convey information.
- A basic FAQ section to address any initial questions or concerns visitors may have about features, pricing, onboarding, support, or other topics. This helps establish credibility and trust in your product or service.
By including these elements on your landing page, you’ll have a highly persuasive tool to turn interested visitors into paying customers. With an effective landing page, you’ll be acquiring more leads and growing your business in no time!
Choosing a Landing Page Template on Unicorn Platform for Your Software Tool
Choose a Template Based on Your Software Type
Unicorn Platform offers dedicated landing page templates for various types of software tools to give your product the best first impression.
- For mobile apps, choose a template emphasizing beautiful imagery, minimal copy, and prominent app store buttons. These templates are designed to quickly convey your app's key features and benefits to visitors.
- For SaaS products, select a template with sections to highlight your tool's features, benefits, pricing, testimonials, and signup form. Include visual representations of your software interface and the problems it solves. Keep copy concise but compelling.
- For desktop software and web apps, focus on a template showcasing bold graphics, feature lists, client logos, and a strong call-to-action. Use eye-catching designs to capture interest quickly while also giving an overview of your software's capabilities.
Customize the Template to Match Your Branding
Once you've chosen a template, customize it to reflect your software tool's unique brand identity. Change colors, fonts, and add your logo to create cohesion with your product's website and other marketing materials.
You can also re-arrange or add new sections to better fit your specific needs. For example, add a video demonstration, case studies, FAQ, or free trial signup. Remove sections that don't apply. Make the template your own so visitors instantly recognize your brand.
Include a Strong Call-to-Action
An effective call-to-action (CTA) is key to converting your landing page visitors into customers or subscribers. Place your CTA prominently on the page, using an eye-catching button or link leading to your product's signup, login, or download page.
For best results, reiterate the benefits of your software in the CTA copy to motivate visitors to take the next step. Offer an incentive like a free trial or demo to entice signups. Highlight the CTA using color, size, or by placing it in an easy-to-notice area of the page.
A customized landing page template, compelling content, and strong CTA are the ingredients for making an impactful first impression with your software visitors. With the right combination, you'll turn more visitors into customers and speed up your startup's growth.
3 Software Landing Page Templates on Unicorn Platform to Get You Started Fast
Unicorn Platform offers several useful software landing page templates to help you launch quickly. These templates require no design or technical skills to customize, allowing you to get started fast.
Simple Software Landing Page
This minimal template focuses on clean lines, plenty of white space, and simplicity. It includes:
- A large hero image at the top to make an impact
- Eye-catching section headings to draw attention
- Bulleted lists highlighting key features and benefits
- Testimonial section to build trust
- Clear call-to-action buttons to drive conversions
This template works well for SaaS, mobile apps, and other tech products with a simple value proposition. Keep the copy concise and impactful for the best results.
Modern Software Landing Page
For companies wanting an stylish yet professional look, the Modern template is a great choice. It incorporates:
- A bold color scheme with a duotone hero image
- Stats counters to quantify important metrics
- Icon lists for an visual way to highlight offerings
- Image galleries to showcase your product
- Pricing tables with CTA buttons for easy signup
The multi-section layout, use of whitespace, and mix of visuals and text allow you to tell your brand story and convey the value of your software, all in a contemporary package.
Interactive Software Landing Page
If you want to actively engage visitors, the Interactive template leverages animation and parallax scrolling for an immersive experience. Features include:
- Scroll-triggered animations to capture attention
- Parallax image layers for depth and visual interest
- Videos, gifs, and interactive elements to demonstrate your product
- "Folding" section content that expands on scroll
- Full-width CTA's for high-impact calls to signup or purchase
For software companies focused on user experience, the Interactive template helps bring your digital product to life on the landing page. The dynamic components keep visitors scrolling and engaged, priming them to take action.
Unicorn Platform's software landing page templates provide a solid foundation to build and launch a high-converting landing page for your startup. Select a template, customize the content, add your brand assets, and you'll be ready to start driving more traffic and sales. No coding required.
Customizing Your Landing Page Template
Once you have selected a landing page template, it’s time to customize it to match your brand and business. The good news is, no coding experience is required. You can easily modify your chosen template using the simple drag and drop editor.
Add your logo and brand colors
Replace the generic placeholder logo with your own company logo. This helps visitors immediately recognize your brand. You can also update the color scheme to match your brand guidelines. Simply click on any element to change the color, or select a pre-made color palette.
Update text content
All of the text content on the templates is editable. You can modify or completely replace the headline, subheadings, paragraphs, bullet points, and call-to-action buttons. Be sure to describe your product or service in an engaging, compelling way for your target customers. Use keywords and related terms throughout the text to improve search engine optimization.
Choose high-quality images
Select images that align with your brand and complement the overall design of the page. For the hero image at the top of the page, choose an eye-catching photo that captures the essence of your business. Additional images throughout the page help to demonstrate key points about your offering. You can upload your own images or select from thousands of free stock photos.
Check mobile responsiveness
With more people accessing the web via mobile devices, it’s essential your landing page is responsive. The templates are built to automatically adjust to different screen sizes, but double check how your customized page looks on mobile and tablet. Make any final tweaks to the layout or content as needed to optimize the experience for all visitors.
Review and publish
Carefully review your customized landing page template before publishing to ensure all elements are cohesive and aligned with your brand. Get feedback from colleagues if possible. Then simply click “Publish” to make your new landing page live and share the link on your website and marketing channels.
Making a few customizations to a pre-made landing page template allows you to launch a professional page quickly and easily. With the simple editor, you have full control to create a page that effectively conveys your brand message to visitors.
Driving Traffic to Your New Landing Page
Once your landing page is live, driving targeted traffic to the page is key. There are several effective ways to increase visibility and conversions:
Search Engine Optimization (SEO)
Optimize your landing page for search engines like Google. Include important keywords in the page title, headers, content, image alt text, and page URL. This will help your page rank higher in search results for those terms. Some recommended SEO steps:
- Choose 3-5 main keywords or keyphrases for your product/service and include them strategically in your content.
- Use semantic keywords - e.g. "purchase" instead of "buy", "sign up" instead of "register".
- Include keyword-rich internal links to other relevant content on your website.
- Submit your sitemap to search engines to help them discover all pages on your site.
Social Media Marketing
Promote your landing page on social media platforms where your target audience is active. Some suggestions:
- Share your page URL, eye-catching graphics, and concise content teasers on channels like Facebook, LinkedIn, and Twitter.
- Pay for advertising on social media to boost visibility. Even a small budget can go a long way.
- Engage with your followers by posting regularly, commenting, and liking their posts. Build a connection and community.
- Participate in relevant LinkedIn and Facebook groups to join the conversation, provide value, and subtly promote your content.
Email Marketing
If you have an email list, let your subscribers know about your new landing page. Some ideas:
- Send a dedicated email announcing the launch of your new landing page. Explain the benefits and include the page URL prominently.
- Include the landing page URL in your regular newsletter or mailing list updates.
- Set up an autoresponder email sequence to automatically send the landing page URL to new email subscribers.
Driving consistent traffic through search, social media, and email marketing will maximize the number of visitors to your landing page and increase the odds of gaining new leads and customers. Monitor traffic sources and conversions to see what's working and continue optimizing to improve results.
A/B Testing Your Landing Page Template
Once you have your landing page template designed and published, it’s time to start optimizing it for maximum conversion rates. A/B testing different elements of your landing page is one of the most effective ways to improve performance.
Choosing Elements to Test
Consider testing some of the following elements on your landing page:
- Headline - Try different headlines to see which option resonates most with your audience. Subtle wording changes can significantly impact click-through and conversion rates.
- Call-to-Action (CTA) Buttons - Test changing the text, color, size or placement of your CTA buttons. The CTA is one of the most important parts of your landing page, so finding the optimal configuration can greatly improve your results.
- Form Fields - If your landing page includes a signup or contact form, test adding or removing form fields to find the right balance. Too many fields can deter visitors, while too few may not capture enough information.
- Content and Copy - Try rewording or reorganizing the content and copy on your landing page. Simplifying language, highlighting benefits and features, and using a clear layout can all positively impact your page’s effectiveness.
- Images - Test different images to determine which options make the biggest impression on visitors. Images that evoke emotion and convey your key message can significantly enhance conversion rates.
Setting Up Your A/B Test
To run an A/B test on your landing page:
- Identify two versions of the element you want to test. For example, Version A could be your current headline and Version B could be an alternative option.
- Send a random portion of your traffic to Version A and the remaining portion to Version B. A 50/50 split is a good place to start.
- Track key metrics like click-through rate, conversion rate and bounce rate for both versions over a period of at least a week.
- Compare the results to determine which version performed better. The version with the higher conversion rate is the winner!
- Continue testing in an iterative process to keep optimizing your landing page for the best results. With regular A/B testing, you can significantly improve performance over time.
A/B testing your landing page may require an investment in tools and time, but the potential rewards of higher traffic, more leads and increased sales make it worth the effort. By testing different elements and staying dedicated to continuous optimization, you can turn your landing page into a high-converting machine.
Optimizing Your Landing Page for Maximum Conversions
To optimize your landing page for maximum conversions, there are several key steps you should take:
Focus on Your Value Proposition
Your value proposition is the primary reason why someone should buy from or sign up with your company. Make this clear within the first few seconds of someone visiting your page. Explain how you can solve their problems or meet their needs. Use concise and compelling copy with visuals if possible.
Keep Your Message Simple and Consistent
Do not overwhelm visitors with too many options or complex information. Have a single call-to-action that leads visitors to take the next step, whether signing up for a free trial or buying your product. Ensure your branding, messaging, and design are consistent across your landing page and the rest of your website. Mixed messages will only confuse your audience.
Make It Easy to Convert
Place your call-to-action prominently on the page, ideally above the fold so visitors see it as soon as the page loads. The call-to-action should stand out from the rest of the content using color, size, or other visual indicators. Remove any barriers to conversion like requiring too much personal information upfront. Keep your forms short and simple.
Optimize for Mobile
With many people browsing and buying from their smartphones, your landing page must be fully responsive. All content and the call-to-action need to display properly on small screens. Simplify the mobile experience by removing any non-essential elements. Test the page load speed and make improvements to provide the best user experience.
Analyze and Improve
Use heatmap, scroll, and click-through analytics tools to see how visitors are interacting with your landing page. Look for any elements that receive little engagement and consider removing or improving them. A/B test different versions of your call-to-action, headlines, images, and content to determine what resonates most with your target audience. Make data-driven decisions to optimize your conversions over time.
For more insights on various landing page designs for different kinds of websites, along with examples from Unicorn Platform, check out this article on the Unicorn Platform blog: Landing Page Designs for Different Kinds of Websites: Examples from Unicorn Platform. Continuously improving and simplifying the experience for your visitors will lead to a high-converting landing page. Place your value proposition front and center, keep your messaging consistent, make the call-to-action obvious, optimize for mobile, analyze how visitors interact with the page, and test variations to improve conversions.
This addition smoothly integrates the link and provides readers with a valuable resource for understanding various landing page designs, while optimizing the article for SEO.
Software Landing Page Template FAQs: Common Questions Answered about Unicorn Platform
No design skills are required to build a professional software landing page with Unicorn Platform. This simple yet powerful drag and drop page builder makes it easy for anyone to create an attractive landing page to help sell and promote their software.
What templates are available?
Unicorn Platform offers stylish pre-designed templates for software landing pages that require no coding to customize. Simply select a template, drag and drop your content into place, and publish. Templates include:
- App showcase - Perfect for promoting a mobile app, with large app preview images and details on features and benefits.
- SaaS - For software as a service businesses, with sections for pricing, features, testimonials, and signup forms.
- Product - Focus on a single software product with hero images, product details, specs and a strong call to action.
- Comparison - Compare your software with competitors in an easy to read table with ratings and highlights of key features.
How much does Unicorn Platform cost?
Unicorn Platform offers affordable monthly and annual subscription plans to suit any budget. Pricing starts at $8 per month for the basic plan which includes hosting for 5 landing pages and up to 1,000 visitors per month. The Pro plan is $18 per month and allows unlimited pages and visitors. Discounts are available for annual plans. A free 14-day trial is offered with no credit card required so you can try the software and ensure it meets your needs before purchasing.
What integrations and features are offered?
Unicorn Platform integrates with popular third-party tools like email services, payment gateways, live chat and analytics platforms. Notable features include:
- Drag and drop page builder with 100+ elements
- Pre-designed templates
- Mobile responsive pages
- A/B testing to optimize conversions
- Integrated forms and lead capture
- Real time page analytics
- 24/7 customer support
Unicorn Platform is an easy to use landing page creator with useful features and affordable pricing suitable for any software business. The simple yet elegant templates and drag and drop interface means you can build a high-converting landing page for your software without needing any coding or design skills.
Conclusion
As you've seen, creating an engaging software landing page is now within your reach. With an easy to use drag and drop builder like Unicorn Platform, you have a simple yet powerful tool to design a customized landing page to match your brand. Their pre-built templates require no technical skills and can be customized in minutes. Whether you want to highlight your mobile app, promote your startup, or generate more signups for your SaaS product, Unicorn Platform provides an affordable solution. Give your software or service the stylish landing page it deserves. Sign up for a free Unicorn Platform account today and start designing your new software landing page right away. Within a short time, you'll have a professional landing page ready to start converting more visitors into customers.
