As a marketer or business owner, you know the importance of an effective content marketing strategy to attract new leads and convert visitors into customers. A key component of any content marketing campaign is a landing page to capture contact information and guide visitors into your sales funnel. However, building an engaging custom landing page can be time-consuming and require technical skills you may not have.
With Unicorn Platform, you have an easy-to-use solution to create a professional content marketing landing page in minutes. Using our simple drag and drop website builder, you can choose from designer-made templates, upload your branding, add multimedia content, and embed custom forms without needing to know how to code. Stop wasting valuable time struggling with complicated website builders and marketing tools. Unicorn Platform gives you an intuitive interface to build a landing page that converts visitors into leads in a flash so you can get back to focusing on your business.
And if you're looking to build the perfect newsletter landing page, check out our article on how to build the best newsletter landing pages with Unicorn Platform to take your email marketing to the next level.
What Is a Content Marketing Landing Page?
A content marketing landing page is a web page dedicated to converting visitors into leads for your business. It accomplishes this by offering viewers useful and engaging content that persuades them to provide their contact information in exchange for access to that content.
Creating an effective landing page involves several key steps:
- Choose a specific audience and goal. Who are you trying to reach and what action do you want them to take? Focus your content and call-to-action on that audience and goal.
- Develop a clear value proposition. Explain how your content or offer will benefit the viewer and solve their needs or problems. Share the key benefits and features to capture their interest.
- Provide useful and relevant content. Produce content like an ebook, whitepaper, video or blog post that your target audience would find genuinely valuable. The content should be closely related to your product or service and help to educate the viewer.
- Include an attention-grabbing headline. The headline is the first thing visitors see, so make it compelling by highlighting the key benefits and value. Pose it as a question or implication for the reader.
- Add visual elements. Include images, graphics, illustrations or video to bring your content to life and make it more engaging and scannable for visitors. But don't overcrowd the page.
- Include a clear call-to-action. Explain what you want the viewer to do next to access the content or resource. The CTA should stand out on the page and provide a link for the visitor to easily take action.
- Mobile-optimize your landing page. Ensure your page displays well on mobile devices since many visitors will view it on their phone. Use large buttons, minimal navigation and a simple, uncluttered layout.
With the right elements in place, a well-designed content marketing landing page can be an extremely effective tool for capturing leads and converting visitors into potential customers. By providing value upfront, you build trust in your brand and increase the likelihood of a long-term business relationship.
Why You Need a Landing Page for Your Business
A landing page is essential for any business looking to effectively market their products or services online. Here are a few reasons why you need a dedicated landing page:
Increased Lead Generation
A landing page allows you to capture leads by offering something of value in exchange for contact information like an email address. This could be a content offer like an ebook, checklist or video in exchange for their email. With a landing page, you can generate more targeted leads for your business.
Improved Conversion Rates
Landing pages that are focused on one goal, like capturing an email or selling a product, have higher conversion rates than a standard website page. By simplifying the page and removing navigation or links away from the page, you make it easy for visitors to take the desired action. This results in more conversions and sales for your business.
Better Analytics
With a landing page, you can track how well your marketing campaigns and ads are performing. See which social networks, ads or content are driving the most traffic and conversions. Then optimize your marketing to focus on the sources that are working. You'll gain valuable insights into your audience and what motivates them to take action.
Increased Brand Awareness
A customized landing page plays a pivotal role in reinforcing your brand identity and voice. It enables you to leverage visuals, messaging, and an overall style that perfectly aligns with your brand's essence. This, in turn, fosters familiarity and trust among your audience, encouraging ongoing engagement with your business and brand. If you're operating in the travel industry, you may also want to explore some of the top travel website developers to ensure your landing page stands out. Valuable insights on this topic can be found in our article highlighting create top converting Landing Pages 2023.
In summary, a landing page is an indispensable tool for any business aiming to enhance its online presence and connect with new audiences. By delivering value, streamlining the user experience, and infusing your page with your brand's essence, you'll unlock higher lead generation, conversion rates, and brand awareness. There's every reason to start building your landing page today!
How to Create an Effective Landing Page with Unicorn Platform
To create an effective landing page with Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers many customizable templates for landing pages. Choose one that suits your brand and marketing campaign. Some options include:
- Lead generation template: For collecting customer information and leads. Includes form fields for name, email, phone number, etc.
- Coming soon template: To build excitement for a new product launch. Includes countdown timer and email signup form.
- Sales page template: For promoting a product and driving purchases. Focused on showcasing product images, benefits, pricing, reviews, and call-to-action buttons.
Customize the Content
Edit the template by adding your brand logo, images, color scheme, and messaging. All elements are fully customizable. You can:
- Upload your logo and feature image.
- Select color palette and font preferences.
- Add dynamic content like countdown timers, social media feeds, maps, etc.
- Include images, graphics, icons, and videos to visually engage visitors.
- Write persuasive copy to capture interest and drive conversions. Discuss product features and benefits, share customer stories, and build credibility.
Include a Clear Call-to-Action
A call-to-action (CTA) tells your visitors what to do next, like "Buy Now" or "Sign Up Today." Place your CTA prominently on the page, using a bold color and size that stands out. When visitors click the CTA, send them to a checkout page, signup form, or wherever else you want to direct them.
Test and Optimize
Use Unicorn Platform's analytics to see how people are interacting with your landing page. Look at metrics like page views, time on page, bounce rate, and conversion rate. Make changes to improve performance like simplifying text, adding more images or CTAs, or reorganizing the page layout. Continuously optimizing your landing page will lead to higher conversions and a better customer experience.
With the right template, messaging, design, and optimization, you can build a high-converting landing page on Unicorn Platform in just a few minutes. Start creating your own landing page today to turn more website visitors into customers.
Choose a Template for Digital Marketing Website Design
When choosing a template for your digital marketing website or landing page, consider your goals and content types to determine the best layout. The template you select will impact how visitors interact with and consume information on your page.
Content Marketing Landing Page
For a content marketing landing page, select a template focused on text, images and calls-to-action. These templates typically feature:
- A large header image at the top to capture attention
- Eye-catching headlines in prominent text sizes
- Short paragraphs with scannable text in two columns
- Bulleted lists for quick reading
- Prominent call-to-action buttons leading to gated content like ebooks, webinars or whitepapers
A content marketing template allows you to feature new blog posts, guides and other resources to build your audience. The uncluttered, text-focused design makes it easy for visitors to read and engage with your content.
SaaS or Mobile App Website
For an app or software as a service (SaaS) website, choose a template highlighting your product. These templates usually include:
- A bold product image or video hero banner at the top
- Minimal text focusing on your product’s key features and benefits
- Visual representations of how your product works through screenshots, graphics or interactive elements
- Testimonials from current customers highlighting the impact of your product
- Prominent signup or free trial call-to-action buttons
A product-centric template is ideal for showcasing an app or SaaS offering. The visuals and minimal text quickly demonstrate your product’s value and make it easy for visitors to sign up or get started with a free trial.
The template you select for your digital marketing website or landing page shapes how visitors view and interact with your content or product. Choosing a template aligned with your goals will optimize the user experience and increase conversions on your page. Evaluate options based on your key content types, product details or calls-to-action to determine the best layout for achieving your objectives.
Add Engaging Content That Educates and Captivates
To captivate your audience and keep them engaged on your landing page, add content that educates them about your product or service while also capturing their interest. Some suggestions for effective content include:
Informational Blog Posts
Write blog posts discussing common questions, solutions to problems, or how-to's related to your offering. Keep posts between 500 to 750 words, using an easy-to-read style with headers for scannability. Include images, examples and bullet points to visually engage readers. Publish 1-2 posts per week to establish your expertise.
Explainer Videos
Short videos, around 1 to 2 minutes in length, can effectively demonstrate how your product or service works. Use animation or live footage with voiceover to show the key features and benefits. Keep the tone friendly and approachable. Videos are highly engaging, so place them prominently on your landing page.
Case Studies
Share stories of how you solved problems or improved results for past clients. Describe the challenges, solutions implemented, and outcomes achieved. Use data, metrics, and testimonials to substantiate claims. Case studies build credibility and help potential customers envision how you can help them. Aim for 2 to 3 case studies on your landing page.
FAQ Section
Compile a list of frequently asked questions about your offering along with concise answers. This preemptively addresses concerns visitors may have and builds their understanding of what you provide. Cover questions related to features, pricing, implementation, support, and more. Place the FAQ section towards the bottom of the page for visitors who want to learn more.
Pricing Information
Be transparent by listing details on packages, features, options, and associated fees. Describe the value provided at each level to help customers choose the right plan for their needs. Pricing is an important consideration for most visitors, so including this content prominently on your landing page, ideally above the fold, is recommended.
Creating engaging content that informs and intrigues your audience is key to an effective landing page. Combining high-quality written content, visual media, social proof, and pricing details will capture interest, build trust, and move visitors further down the sales funnel. Be sure all content aligns with your brand message and the overall design of the page for a cohesive experience.
Include a Strong Call-to-Action on Marketing Landing Page
A strong call-to-action (CTA) is essential for any marketing landing page. It should be prominently featured at the top and bottom of the page to maximize conversions.
The primary CTA button should:
- Use an attention-grabbing color like red, orange or green. This signals importance and urgency to the viewer.
- Have a compelling message like “Sign Up Now”, “Get Started” or “Learn More”. The text should convey the next step you want the visitor to take.
- Be prominently placed at the top of the page, above the fold. This area gets the most visibility so your CTA has the best chance of being seen.
- Have a large, bold font size. Aim for at least 16 to 24 points so it stands out.
- Contain a visual like an arrow pointing to the button. This further reinforces that the CTA is an interactive element.
Secondary CTAs:
Place additional call-to-action buttons lower on the page in case visitors scroll down. These can be slightly smaller but should still be visually distinct. You might also include CTAs in the form of links within your page copy and bullet points. The more opportunities visitors have to click through to the next step in your funnel, the better.
To boost conversions, make sure your CTAs:
- Match the overall style and color scheme of your page design. This creates a cohesive look and feel.
- Lead to a logical next step. For example, a “Learn More” CTA should link to a product or service page with details, pricing and more. An inconsistent experience will only frustrate your visitors.
- Are tracked and optimized over time. Pay attention to CTA click-through rates and make changes to improve performance. Even small tweaks can significantly impact your conversions.
Following these best practices for call-to-action buttons will turn more of your landing page visitors into leads and customers. Be sure to test different CTAs to find the right combination of message, color, size and placement for your specific audience.
Optimize for Mobile Digital Marketing Website Design
To optimize your content marketing landing page for mobile devices, there are a few key steps you should take:
Ensure your landing page is responsive. A responsive design automatically adjusts for different screen sizes, orientations, and resolutions. Using a responsive page builder like Unicorn Platform will make your landing page mobile-friendly.
Keep your content concise. On smaller screens, too much text becomes hard to read. Keep paragraphs and sections short and impactful. Use bullet points and numbered lists when possible to break up long blocks of text.
Use a simple, mobile-friendly layout. A clean, minimal design works best for mobile. Avoid cluttering the page with too many elements. Place the most important content and call-to-action buttons above the fold so they are immediately visible when the page loads.
Check that buttons and links are tap-friendly. Make sure interactive elements like buttons, links, and menu items are large enough for people to easily tap on mobile devices.
Streamline your navigation. On mobile, a bulky navigation menu can be frustrating to use. Consider using a “hamburger menu” to hide secondary menu items off-screen. Only keep primary links and calls-to-action visible on the landing page itself.
Test on actual mobile devices. Previewing how your landing page looks on a mobile simulator is not enough. You need to actually view and test the page on multiple mobile devices to ensure all elements are visible and the user experience is optimized. Check that all interactive parts of the page function properly on touchscreens.
Keep in mind that over 50% of web traffic now comes from mobile devices. Optimizing your content marketing landing page for mobile is essential to connecting with your audiences and achieving your marketing goals. By adhering to responsive design best practices, simplifying your content and layout, and thoroughly testing on mobile, you can create a smooth user experience for visitors on any device.
Drive Traffic to Your Landing Page
To drive traffic to your landing page, you must implement an effective digital marketing strategy. This includes:
Search Engine Optimization (SEO)
Optimizing your landing page for search engines like Google is key. Focus on including important keywords in your page title, headings, content, image alt text, and meta description. Create internal links between pages on your site and earn high-quality backlinks from other authoritative websites. These efforts will improve your search rankings and increase organic traffic.
Pay-Per-Click (PPC) Advertising
Consider running PPC ads on search engines like Google Ads to drive targeted traffic to your landing page. Set a reasonable cost-per-click budget and choose keywords relevant to your content. Well-optimized PPC campaigns can generate a high volume of quality leads and customers.
Social Media Marketing
Promote your landing page on social media platforms where your target audience is active. Share blog posts, images, video content, and updates leading to your landing page on networks like Facebook, Instagram, LinkedIn, and Twitter. Engage with your followers by liking and commenting on their posts. Build a social media marketing strategy to boost brand awareness, increase referral traffic, and drive more conversions.
Email Marketing
If you have an email list, send regular newsletters and promotions linking to your landing page. Personalize emails as much as possible and provide value to subscribers with useful content. Timely email campaigns to the right audience can be a highly effective way to direct people to your landing page.
Influencer Outreach
Reach out to influencers in your industry and offer them an affiliate partnership or sponsorship in exchange for promoting your landing page on their platform. Micro-influencers with 5,000 to 100,000 engaged followers can drive a targeted, substantial amount of traffic to your site through their recommendations and content.
Driving a steady flow of traffic to your landing page using various digital marketing techniques will lead to more signups, subscriptions, purchases, or whatever goal you have set. Focus on creating a cohesive strategy to build awareness of your brand, products, and services which will convert visitors into customers. Continuous optimization of both your marketing campaigns and landing page content will yield the best results.
Frequently Asked Questions About Building a Landing Page with Unicorn Platform
When building a landing page with Unicorn Platform, you may have some questions about the process. Here are the answers to some of the most frequently asked questions to help you get started.
How do I choose a template?
Unicorn Platform offers many pre-designed templates to choose from for your landing page. Select a template that aligns with your brand and the goal of your landing page. For a content marketing landing page, choose a template focused on visuals like images, icons and minimal text. Review the templates and pick one that you can customize to match your needs.
How do I edit the content?
Once you select a template, you can easily edit all of the content on the page. Simply click on any text box, image or section and update the content to your liking. You can add or remove sections, include videos, update images, or modify the page layout. Use the drag and drop builder to move sections around for the optimal flow and layout.
How do I publish my landing page?
When your landing page is ready to launch, click the "Publish" button. This will make your landing page live and visible to visitors. You can publish at any point and continue to make edits to the live page. To make major changes after publishing, you may want to duplicate the page and re-publish the new version.
How do I promote my landing page?
Drive qualified traffic to your new landing page through social media promotions, email marketing, advertising, content marketing and search engine optimization (SEO). Share blog posts, images and updates linking to your landing page on platforms like Facebook, Twitter, LinkedIn and email newsletters. Run targeted ads to your ideal audience. Ensure your landing page content is optimized for search engines by including important keywords, internal links and meta descriptions.
Can I see analytics for my landing page?
Yes, once your landing page is published you can view analytics data to see how your page is performing. Analytics available in Unicorn Platform include page views, unique visitors, conversion rates, traffic sources, and more. Review your analytics regularly to gain insights into what's working and make changes to optimize your landing page.
With the drag and drop builder in Unicorn Platform, you can easily build and customize an effective content marketing landing page. Let me know if you have any other questions!
Conclusion
With Unicorn Platform, you have an easy-to-use tool to create a stylish landing page for your content marketing efforts in just a few minutes. By selecting a pre-made template, adding your brand colors and images, and inputting your content, you'll have a professional landing page ready to start converting visitors into leads and customers. The platform's drag and drop interface means no technical skills are required.
Focus on your message and content. Let Unicorn Platform handle the design and formatting. Your content is the hero, and with a customized landing page, you give it the spotlight it deserves. Join the thousands of marketers, startups and businesses using Unicorn Platform to spread their message and grow their audience. Start your free trial today and create your first landing page — you'll be up and running in less time than it took to read this. The power of great content combined with a tool like Unicorn Platform is unstoppable.
