As a growing startup, you need a professional website to establish credibility and attract customers. However, between managing your business and product development, learning web design and coding a custom website from scratch is simply unrealistic. With an easy-to-use no-code website builder like Unicorn Platform, you can create a sleek payment app landing page in minutes without technical skills.
If you're interested in learning more about how Unicorn Platform can help you create professional websites without needing technical skills, check out their website and landing page maker for non-technical users.
Why Use Unicorn Platform to Build Your Payment App Landing Page?
Using Unicorn Platform to build your payment app landing page offers several benefits:
Unicorn Platform is intuitive and easy to use.
- The drag and drop builder requires no coding experience. You can quickly and easily add sections, columns, images, videos, testimonials, and more by simply dragging components onto the page.
- Pre-made templates provide a starting point so you can have a professional landing page up and running in minutes. Then customize the template by rearranging sections or modifying the style to suit your needs.
Your landing page will look professional and high-quality.
- Unicorn Platform offers designer-made sections, color palettes, fonts, and more so your page looks professionally designed without hiring a web developer.
- Mobile-optimized responsive design means your landing page displays beautifully on any device. No more worrying about how your page will look on phones, tablets, and desktops.
Testing and optimizing is simple.
- Easily create A/B tests to optimize your landing page and increase conversions. See which version resonates most with your visitors and get valuable insights into their behavior.
- Integrations with analytics tools like Google Analytics allow you to track how people interact with your landing page so you can make data-driven improvements.
For startups and small businesses looking to build a sleek landing page to promote their payment app without a large budget or technical resources, Unicorn Platform is the ideal solution. An intuitive drag and drop builder, designer-made components, and useful tools for testing and optimizing mean you can create a high-quality landing page and drive more conversions, all without writing a single line of code.
Choose a Template to Get Started
To design an effective payment app landing page without coding, selecting an appropriate template is an ideal place to start. Several options are available that provide a professional design with elements essential for converting visitors into customers.
We recommend choosing a template highlighting these key features:
- A large hero image at the top of the page featuring a mobile payment scenario to quickly convey the purpose and benefits of your app. This helps to capture attention and interest.
- A brief value proposition stating how your payment app solves a key problem or need. Keep this to 2 sentences.
- 3 to 4 points highlighting the main features and benefits of your app. Use descriptive headings and keep explanations to 2 sentences for each point.
- Social proof in the form of reviews, testimonials or media mentions (if available). If launching a new app, you may need to hold off on this element.
- A clear call-to-action, such as "Download the App" or "Get Started for Free". The CTA should stand out on the page and link to the mobile app stores or your website.
- Optional elements like an FAQ section, pricing table or contact form depending on your particular app and customer needs.
Using a template removes the need to design the layout and elements from scratch. You simply add your unique content, images, color scheme and branding to customize the page for your payment app. With the right template and customization, you'll have an attractive no-code landing page ready to start converting visitors in no time. Focus on a great user experience and conveying your value, and the rest will fall into place.
Add Your Payment App Hero Image
To create an effective landing page for your payment app, you’ll want to add an eye-catching hero image at the top. This large image should capture the essence of your app and convey the main benefit or purpose to visitors right away.
Select an Image that Resonates with Your Target Audience
Choose an image that resonates with your target audience and aligns with your app’s brand identity. For a payment app, an image featuring a mobile device displaying a transaction, a wallet, or a credit card could be fitting. The image should visually represent what a visitor can accomplish by using your app.
Keep Your Image Simple but Impactful
A simple yet impactful image will make the biggest impression. Avoid cluttered images with too many elements. A close-up image of the key focus, like a hand holding a credit card in front of a mobile payment app screen, works well. For extra visual interest, you can add motion to your image using an animation or video on some page builders.
Use Free Stock Images or Take Your Own Photo
You can find royalty-free stock images on websites like Unsplash, Pexels or Pixabay to use for your hero image. Or, take your own high-quality photo representing your brand and app to make an authentic connection with visitors. With a DIY landing page builder, you can easily upload and customize any photo you choose.
Call out Your App’s Benefits
Place text over your hero image to call out the main benefits and purpose of your payment app. For example, “The fastest way to send and receive money” or “No more IOUs. Get paid back instantly.” Keep the text minimal, around 2 to 3 short phrases or sentences, with a large font size to ensure it’s readable over the image. The combination of a powerful image and benefit-focused text will give visitors a strong first impression of what your app offers.
For more insights on building effective websites and unlocking the future of web development using AI, check out this article on the Unicorn Platform blog: Build Websites Using AI: Unlock the Future of Web Development. Following these tips will help you create an effective hero image for your payment app landing page that makes an instant visual and emotional connection with visitors to capture their interest. Crafting a simple yet compelling image and highlighting your key app benefits upfront will convey your value proposition at a glance.
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Include an Attention-Grabbing Headline
A compelling headline is essential for capturing the attention of visitors and encouraging them to read further. As they say, you only have one chance to make a first impression. For a payment app landing page, focus the headline on the key benefit or solution offered to clearly convey the value to the reader.
Highlight the Key Benefit
The headline should highlight the key benefit or solution that your payment app provides to users. For example, “The Fastest Way to Accept Payments” or “Get Paid in Minutes with Our Payment App”. These headlines instantly communicate the core value proposition to visitors.
Keep it Short and Scannable
Headline should be short, scannable and to the point. Aim for no more than 7 words to maximize impact. Short headlines are more attention-grabbing and easier to read. They should communicate the essence of your message as quickly as possible.
Use Powerful and Compelling Language
Choose powerful and compelling words that evoke emotion and excitement. Words like “fastest”, “easiest”, “revolutionary” or “groundbreaking” work well for an payments app. This type of persuasive language helps to convince readers to take action.
Place Prominently at the Top
The headline should be prominently placed at the top of your landing page, above the page fold. This prime real estate will ensure it is the first thing visitors see, capturing their attention immediately. The headline dictates whether or not they will scroll down and engage further with your content.
Drive Home the Message
An effective payment app landing page headline, combined with a visually compelling design, works to instantly drive home the key message and benefits of your solution. Visitors should understand exactly what your app does and the main reasons why they need it within just a few seconds of landing on the page. Achieve this impact and you'll turn more visitors into engaged readers and potential customers.
Highlight Your Payment App’s Key Features
To highlight the key features of your payment app to potential customers, focus on the functionality and user experience. Explain how your app solves their problems or improves their lives.
Seamless Payments
Discuss how your app enables customers to pay for goods and services quickly and efficiently. For example, emphasize options like:
- Stored payment methods for one-tap checkout
- Touch/Face ID for secure authentication
- Instant payment notifications
Customization
Not all payment apps are one-size-fits-all. Highlight ways customers can personalize their experience, such as:
- Custom payment categories and budgets
- Transaction memos and notes
- Custom reports and insights into spending
Security
Reassure customers their financial data and transactions are 100% secure. For instance, you may feature:
- 256-bit encryption for all payments, data storage, and transfers
- Two-factor authentication for logins
- Zero liability fraud coverage
Rewards
If your payment app offers rewards, cash back, or loyalty programs, promote these benefits prominently. Some options include:
- Cash back on all purchases
- Exclusive discounts and deals with select merchants
- Points that can be redeemed for gift cards
Customer Support
Lastly, emphasize your dedication to superior customer service. Mention resources such as:
- 24/7 live chat and email support
- Detailed FAQs and help docs
- Regular app updates to address issues and improve the user experience
Highlighting these key features and benefits will showcase how your payment app provides an all-in-one solution for customers to pay, save money, and get support whenever they need it. Use visuals like screenshots, graphics, and videos to bring these points to life on your landing page. With a compelling summary of what makes your app unique, you'll convert more visitors into loyal users.
Describe the Benefits to Your Customers
To effectively design a payment app landing page without learning to code, you must clearly articulate the key benefits to your potential customers.
Convenience and Ease of Use
Your payment app should be extremely convenient and easy to use. Highlight how customers can quickly and easily send or request payments with the tap of a button. Mention that there is no need to enter account numbers or deal with confusing interfaces. A well-designed payment app provides a seamless user experience.
Secure and Reliable
Customers want to know their financial information and transactions are safe and secure. Emphasize how your payment app uses encryption, multi-factor authentication and other security best practices to protect users. Also highlight how the app provides reliable service so payments are processed accurately and on time.
Save Time and Money
A good payment app can help both individuals and businesses save time and money. Explain how customers can avoid trips to the bank, postage costs, and fees associated with other payment methods like wire transfers or money orders. For businesses, highlight how the app can reduce the time spent processing payments and improve cash flow.
Access Funds Quickly
People today expect instant access to their funds. Promote how your payment app gives customers immediate access to deposited funds so they can pay others or withdraw money right away. For businesses, faster access to funds improves cash flow and provides more flexibility.
Customer Service and Support
High-quality customer service and support are essential for any financial service. Discuss how your team provides knowledgeable and friendly support to help customers with any questions or issues. Mention your support hours and contact methods so potential users feel confident they can get help when they need it.
Using an easy-to-use payment app provides many important benefits to both individual and business customers. Focusing your landing page on these key benefits will help convert more visitors into users and set the right expectations about your service. Be sure to clearly and persuasively communicate these benefits throughout your page copy, images and call-to-action buttons.
Include Social Proof From Real Customers
To build trust and social proof on your payment app landing page, include testimonials and reviews from real customers.
Customer Testimonials
Feature 2-3 customer testimonials on your landing page from individuals or small businesses discussing their experience using your payment app. Keep testimonials concise at 1 to 2 sentences highlighting the key benefits and results. For example:
- “Unicorn Platform’s payment app has cut our invoicing time in half. We’re able to get paid faster and focus on growing our business.” - Jane Doe, Business Owner
Customer Reviews
In addition to testimonials, display 3 to 5 star customer reviews discussing various features and the overall experience using your payment app. You can source reviews from third-party review sites like Capterra or G2 and repost them on your landing page. For example:
“I love how easy it is to send invoices and get paid instantly. The payment app is very intuitive and has greatly simplified our billing processes.” ***** - John Smith
Social Media Proof
To build additional social proof, include the logos of well-known companies or brands that are current customers on your landing page. You should also display the number of businesses and people actively using your payment app to demonstrate growth and popularity. For example, “Join over 50,000 businesses who get paid faster with Unicorn Platform.”
Utilizing various forms of social proof from real customers and companies on your payment app landing page, such as customer testimonials, reviews, logos, and usage numbers, establishes credibility and trustworthiness. Visitors will feel more confident in your offering knowing other clients have had a positive experience using your payment app to streamline invoicing and payments. The social proof acts as a recommendation, giving visitors the motivation to become a new customer.
Add a Clear Call-to-Action Button
To maximize conversions, you'll want to include a clear call-to-action (CTA) button on your payment app landing page. A CTA button prompts visitors to take the next step in the conversion process, whether that's signing up for a free trial, purchasing a product, or subscribing to a service.
Size and Color
Choose a CTA button that is prominent in size, typically larger than standard buttons on the page. A larger size, around the same width as your page's header, will draw attention and convey importance. In terms of color, pick a bold, contrasting color that stands out from the rest of your page. Colors like red, green or blue work well for CTA buttons.
Wording
The CTA button text should be clear, concise and action-oriented, using an imperative verb like "Start your free trial now" or "Subscribe today." Avoid vague or misleading wording. Specifically state what action the visitor will be taking.
Placement
Position the CTA button prominently near the top of your page, ideally above the fold so visitors see it immediately. Common placements include:
- Centered at the top of the content section.
- Flush right at the top right of the content section.
- Centered below the page's headline and subhead.
Wherever you place the button, make sure there are no other elements distracting from it or hindering its visibility.
Linking
Finally, ensure your CTA button links to the appropriate next step in your conversion funnel. This may be a free trial signup form, product page or checkout for an ecommerce site. Double check that the link works properly and takes visitors to the intended destination.
An effective CTA button is critical to converting visitors into leads and customers. By following these best practices, you'll design a CTA button for your payment app landing page that prompts visitors to take action. Continually test different variations to optimize your CTA button and boost your conversion rates over time.
Payment App Landing Page FAQs: Why Use Unicorn Platform?
Why should you use Unicorn Platform to build your payment app landing page? There are several key benefits to using our no-code website builder.
Save Time and Money
Building a custom landing page typically requires hiring a web developer or designer. Unicorn Platform's drag and drop editor allows you to create a professional landing page yourself in just a few hours without any coding required. This can save thousands of dollars in web development costs.
Mobile-Friendly and Highly Customizable
Unicorn Platform landing pages are fully responsive, meaning they look great on all screen sizes from mobile to desktop. You have full control over the layout, content, images, colors, and styles. Choose from elegant pre-made templates or build your own from scratch.
Integrations and Analytics
Unicorn Platform seamlessly integrates with popular third-party services like email marketing platforms, payment processors, and analytics tools. See how visitors are interacting with your landing page and optimize based on data like page views, conversion rates, and sales metrics.
Reliable Hosting and Fast Page Load Times
Your Unicorn Platform landing page is hosted on our fast, secure servers to ensure maximum uptime and fast page load speeds for the best user experience.
Regular Updates
Unicorn Platform is continually improving and releasing updates to add new features, integrations, templates, and other enhancements. As a customer, you receive all updates automatically at no additional cost.
In summary, Unicorn Platform is an easy-to-use yet powerful website builder ideal for creating customized landing pages. By handling the technical aspects of building a landing page for you, Unicorn Platform allows you to focus on your payment app's content and messaging. Launch your landing page today and start converting more visitors into customers.
Conclusion
You now have a landing page for your payment app, designed without a single line of code. Using Unicorn Platform, you've created an eye-catching page to capture visitors and convert them to customers. With beautiful templates, an intuitive drag-and-drop builder, and powerful integrations, designing and launching your landing page was simple and fast. Your payment app is ready to start gaining traction, all thanks to the power of no-code. The future is here - you have the tools to build an entire business from your imagination to implementation without technical skills. The only limit is your vision. Now get out there, spread the word about your new landing page, and watch as your payment app and customer base start to grow.
