As an entrepreneur launching an iOS app, you need an eye-catching yet simple landing page to capture potential users and drive downloads. However, designing and building a custom landing page requires technical skills like coding that you may lack. Fortunately, with Unicorn Platform's intuitive no-code website builder, you can create a stylish landing page for your iOS app in minutes without any technical expertise.
What Is Unicorn Platform? The Simplest Landing Page Builder
As an entrepreneur or business owner, having an attractive and user-friendly landing page is essential to converting visitors into customers or subscribers. However, designing and developing an effective landing page requires both time and technical skills that you may lack. This is where Unicorn Platform comes in.
Unicorn Platform is a no-code landing page builder that allows you to easily create customized landing pages for your startup, mobile app, or SaaS without any coding required. With an intuitive drag and drop interface, you can select from professionally designed templates and elements to build the perfect landing page for your needs.
Some of the key features of Unicorn Platform include:
- A wide selection of mobile-optimized templates for app landing pages, service pages, and more. Simply choose a template and customize it to match your brand.
- Drag and drop built-in elements like images, videos, countdown timers, pricing tables, testimonials, and FAQ sections. Easily rearrange or remove elements as needed.
- Integrate your landing page with marketing and analytics tools through Zapier. Connect to email services, CRMs, and web analytics platforms.
- A/B testing to optimize your landing page. Create multiple versions of your page and Unicorn Platform will automatically test them to determine which one converts the most visitors.
- Detailed analytics and conversion reports to gain insights into how people are engaging with your landing page. See metrics like page views, form submissions, and click-through rates.
- 24/7 customer support to help you with any questions or issues. The Unicorn Platform team is available whenever you need them.
With a simple, code-free landing page builder like Unicorn Platform, you can create a high-converting landing page for your mobile app or SaaS in just a few minutes. Give visitors a great first impression and turn more of them into customers.
Choose a Template to Get Started with IOS App Landing Page
To design an attractive IOS app landing page without coding, the easiest way is to start with a pre-made template. Unicorn Platform offers stylish templates created by professional designers that you can customize to suit your needs.
Select a template that aligns with your app’s brand and style. Consider options like:
- Minimalistic - Clean, simple and minimal. Perfect for productivity or utility apps.
- Bold - Eye-catching and vibrant. Great for gaming, entertainment or social apps.
- Video - Incorporate an app preview video for high impact. Ideal for showcasing an app’s key features.
Once you choose a template, you can modify it by adding:
- Your app name and logo to build brand recognition. Use your primary brand colors and font for consistency.
- An engaging app preview video and/or screenshots to demonstrate your app in action.
- A clear call-to-action like "Download now" or "Learn more" so visitors know what to do next.
- Social proof with reviews or testimonials to establish credibility and trust.
You should also include essential information about your app such as:
- A brief description of what your app does and its key features or selling points. Keep this high-level, around 2 to 3 short sentences.
- The app store badges for iOS and Android so people can easily download your app.
- Your social media profiles so people can connect with you and stay up to date with your app.
With an eye-catching template and the right additions, you'll have a professional IOS app landing page in no time. Your page will make a great first impression, clearly communicate what your app offers and turn more visitors into downloads.
Add Your App Name and Logo on IOS App Landing Page
To create an appealing IOS app landing page, prominently displaying your app name and logo is essential. Your app name and logo are the first things visitors will notice about your page, so make them eye-catching and memorable.
Add Your App Name
Choose a name for your app that is unique, short, and easy to remember. Use a large font size, around 48 to 72 points, to make it the focal point at the top of your page. You may want to use a font that matches your app's style and theme. Consider including a tagline or short description under the name to briefly convey your app's purpose or key features.
Upload Your App Logo
An attractive logo helps to build brand recognition and trust. Upload a high-resolution version of your logo to your landing page builder. For the best results, use an image that is at least 1000 pixels wide. Position your logo prominently at the top of the page, next to your app name. For a cohesive look, use the same logo that appears on your app's icon.
- A simple but memorable logo with an obvious link to your app's purpose or industry works well.
- Make sure your logo looks professional and high quality. A poorly-designed logo reflects poorly on your app and company.
- Consider using logo design tools like Looka or Designhill to create a custom logo if needed. Or work with a graphic designer to develop a unique logo for your brand.
Add Additional Visuals (Optional)
You may also want to include visuals such as:
- Screenshots: Images showing your app's interface and key features. Screenshots give visitors a preview of what to expect from your app.
- Device mockups: Renderings of mobile devices running your app. Mockups help to demonstrate how your app will appear on users' phones or tablets.
- Explainer video: A short video highlighting your app's purpose, features, and user experience. An explainer video can be very engaging and help to capture interest in your app.
Using visuals in combination with your prominent app name and logo helps to create an memorable first impression of your app. Visitors will have a clear understanding of your app's brand and purpose, making them more inclined to download or subscribe.
Welcome Page Design For Mobile App - Best Practices
To design an effective welcome page for your mobile app, following best practices is key.
Focus on a clean, minimal interface
Avoid clutter and distractions. Use plenty of white space and a simple, uncluttered layout. This helps users focus on the key elements like app name, tagline, and call to action buttons.
Include eye-catching visuals
Feature a bold app icon, creative logo, and professional branding to build credibility. High-quality images and graphics also enhance visual appeal. For an app landing page, an animated GIF or short video demo of your app in action can be highly compelling.
Craft a persuasive headline and tagline
Your headline should capture interest while clearly conveying your app’s value. A tagline of 3 to 5 words reinforces your key benefit and sticks in users’ minds. For example, a task management app might have the headline “Get More Done” with the tagline “Organize your tasks. Simply.”
Highlight key features and benefits
Use bullet points to call out the 3 to 5 most significant features and advantages of your app. Explain how each feature will benefit users and make their lives easier. For example, “•Create multiple task lists to keep work, home, and personal tasks separate. •Set due dates and reminders so you never miss a task again.”
Include strong call-to-action buttons
Add prominent buttons inviting users to download, sign up, get started, or learn more. “Download now” and “Get started for free” are effective CTAs for an app landing page. Place the primary CTA in the center of your page so users instantly see it.
Keep content concise and scannable
With limited screen space, be selective about the information you include. Use short paragraphs, bulleted lists, and bold text to make content easy to scan. Focus on the most compelling highlights of your app to capture interest. You can always provide more details on subsequent pages.
For more in-depth guidance on creating a fitness app landing page in just minutes, check out this article on the Unicorn Platform blog: Create a Fitness App Landing Page in Minutes. By following these best practices, you'll design an iOS app landing page that effectively engages your target audience and inspires them to download your new mobile app. Crafting a clean, minimalist interface, including visuals and concise copy, highlighting key features and benefits, and using a strong call to action are the keys to welcome page success.
This addition seamlessly integrates the link and provides readers with a valuable resource for creating a fitness app landing page while optimizing for SEO.
Mobile Application Specification
Define the Mobile App Specifications
To design an effective landing page for your iOS mobile application, you must first determine the key specifications and attributes of your app. This includes the app name, category, description, features, screen sizes supported, and monetization model.
App Name and Category
Select a name for your app that is memorable, unique, and represents the core function or purpose. Choose a category that best fits your app from the options in the App Store, such as Business, Education, Entertainment, Finance, Games, Health & Fitness, Lifestyle, Music, Navigation, News, Photo & Video, Productivity, Reference, Social Networking, Sports, Travel, Utilities, or Weather.
App Description
Write a clear yet compelling description of your app that highlights the key features, benefits, and value to users. Mention the problems it solves and how it improves people's lives. Keep this description to no more than 170 characters to optimize for the App Store. You can include a longer, more detailed description on your landing page.
Key Features
List the innovative features that set your app apart. Explain how each feature works and the advantages it provides to users. Features could include things like customization options, push notifications, social sharing, in-app purchasing, GPS integration, augmented reality, and more.
Supported Devices
Specify which Apple devices your app is compatible with, such as iPhone, iPad, and iPod Touch. List the minimum iOS version and any other technical requirements needed to download and run your app.
Monetization Model
Determine how you will make money from your app, whether through paid downloads, in-app purchases, subscriptions, advertising, or a combination of these methods. The monetization model you choose will impact your landing page design and marketing messaging.
Defining these mobile app specifications upfront will ensure you have all the necessary details to design an effective landing page to promote your new iOS application. Be sure to double check that your app adheres to the latest App Store Review Guidelines before submitting it for approval.
Include Engaging Visuals and Screenshots
To effectively market your mobile application and gain new users, visuals are essential. High-quality screenshots and preview images allow potential customers to quickly understand your app's purpose and functionality.
Include Screenshots of Your App's Key Features
Showcase 3 to 5 of your app's most useful and compelling features. For example, if your app is a photo editor, include screenshots of the filter selection screen, editing tools, and a before and after comparison. Number and briefly describe each screenshot to provide context for viewers.
Choose a Consistent and Visually Appealing Design Style
Maintain a consistent style across all images through color scheme, font choice, and image filters or effects. A cohesive visual style projects a professional, polished brand image to users. Refer to popular design trends for mobile apps to determine an attractive style for your target audience.
Optimize Images for the Landing Page
Select high-resolution screenshots that showcase your app's full interface. Crop and edit as needed to highlight key features and a clean, uncluttered design. Ensure images load quickly by compressing file sizes - aim for under 100KB per image.
Include an App Preview or Demo Video (Optional)
If possible, embed an eye-catching video demonstrating how your app works. A video preview gives the clearest sense of the user experience and app functionality. Keep videos under 30 seconds and include captions or annotations to briefly explain each feature shown.
Provide Simple but Compelling Descriptions for Each Visual
Under 100 words, describe what each screenshot or video highlights about your app to give viewers more context. Mention the user benefits and value provided by the features shown. Use an active, engaging writing style to capture interest.
Including high-quality, optimized visuals and previews on your landing page, along with concise but compelling descriptions, allows potential users to gain a quick and thorough understanding of your mobile application. Carefully chosen and edited screenshots, optional demo videos, and short written descriptions check all the boxes for an effective visual marketing strategy.
Add a Clear Call-to-Action Button
To convert visitors into customers or subscribers, you need to make it easy for them to take action. A prominent call-to-action (CTA) button is key to accomplishing this on your IOS app landing page.
Size and Place Strategically
Select a button size and placement that maximizes visibility and clickability. A large button positioned in the center or at the top of the page works well for most mobile interfaces. Consider a size of at least 44 x 44 pixels so it's easy to tap.
Choose an Action-Oriented Button Text
The button text should clearly convey what action the user will take by clicking it. Options like "Download Now", "Subscribe Today" or "Sign Up Free" work better than vague texts like "Click Here".
Make it Pop
Use color, font styling and visuals to make your CTA button stand out. A bright color that contrasts well with your overall color scheme, bold text, and an arrow or icon can help draw attention and encourage taps.
Link to a Specific Action Page
Your CTA button should link directly to the next step in your conversion funnel. This may be a download page, subscription form or signup page. Don't make users hunt for the next step. A clear path will lead to more conversions.
Additional Tips for High Conversions:
- Keep your landing page simple and avoid clutter or distractions around the CTA.
- Include persuasive copy above the CTA with a strong headline and concise content highlighting key benefits.
- Use scarcity or urgency if appropriate, e.g. "Download Now - Only 100 Spots Remaining!".
- Have a single, primary CTA per page. Don't confuse users with too many options.
- Make your CTA button easy to reach from anywhere on the small mobile screen.
An effective call-to-action is key to converting your mobile traffic into customers and subscribers. Follow these best practices for CTA buttons and you'll see higher conversions and more success with your IOS app landing page.
Include Social Proof With Reviews and Testimonials
To build credibility and trust for your mobile app landing page, include authentic reviews and testimonials from real customers and users.
Gather Reviews From Your App Store
- Check your app’s page on the iOS App Store and Google Play store to find reviews from users you can feature on your landing page. Reach out to users who left a positive, detailed review to ask for their permission to quote them on your website. Offer to link to their website or social media in exchange for a testimonial.
Ask Satisfied Customers For Video Testimonials
- For the most impact, get video testimonials from enthusiastic customers explaining their experience using your app. Keep videos under 30 seconds and have customers speak candidly about the key benefits and features they enjoy the most. Embed these videos prominently on your landing page.
Provide Social Proof With Ratings and Review Badges
- Display badges and metrics showcasing your mobile app’s ratings and number of reviews on the iOS App Store and Google Play store. This social proof builds instant credibility and reassures visitors that your app is reputable and well-received by others. You can find free review badges on App Annie, Sensor Tower, and other mobile app analytics platforms.
Quote Influencers and Industry Experts
- Reach out to influencers and industry experts in your app’s niche and ask them to provide a short quote endorsing your product to include on the landing page. Getting validation from authoritative, independent sources is very persuasive for prospective customers. Offer to promote their services or products in return for a quality testimonial.
The key to effective social proof on a mobile app landing page is using authentic reviews and testimonials from real, satisfied users and recognized industry influencers. Place these reviews, quotes, ratings, and badges prominently on your page to build instant credibility and trust in your product. With compelling social proof, you can attract more high-quality downloads and increase conversion rates.
FAQs About Building an IOS App Landing Page on Unicorn Platform
How long does it take to build an IOS app landing page on Unicorn Platform?
Building an IOS app landing page on Unicorn Platform takes little time. With the drag and drop builder, you can create a simple yet elegant landing page in under an hour. The intuitive interface and pre-made templates allow you to arrange text, images, videos, calls-to-action, and more with just a few clicks.
Do I need any technical skills to use Unicorn Platform?
Unicorn Platform is completely code-free, so no technical skills are required. Whether you have experience with web design or not, you can easily craft an attractive IOS app landing page. The platform is very beginner-friendly with an easy to navigate UI. Simply select a template, drop in your content, customize the design, and publish.
How much does Unicorn Platform cost?
Unicorn Platform offers an affordable freemium model. The free plan includes 1 website, 50 pages, and 10GB of storage. Paid plans start at $12/month and include unlimited pages, more storage, and additional features like ecommerce functionality. There are no setup fees or long term contracts. You can upgrade, downgrade or cancel your plan at any time.
What features does Unicorn Platform offer for IOS app landing pages?
- Mobile-optimized responsive templates
- Drag and drop page builder
- 100+ stylish fonts to choose from
- Millions of free images from Unsplash
- Video hosting
- Email marketing integrations
- Analytics to track page views, traffic sources, and conversions
- 24/7 customer support via live chat
Can I connect a custom domain to my IOS app landing page?
Yes, you can connect a custom domain that you own to your Unicorn Platform site. Go to Settings → Domains and enter your domain name. Unicorn Platform will provide the DNS settings to connect your domain. This allows you to have a branded domain like yourIOSapp.com point to your Unicorn Platform landing page.
Using Unicorn Platform to build an elegant IOS app landing page is simple, affordable, and doesn't require any technical skills. With a free trial and money-back guarantee, you have nothing to lose by giving it a try. Sign up today and start creating your mobile app landing page!
Conclusion
You now have the tools and knowledge to design an eye-catching landing page for your iOS app without needing any coding skills. Using a simple drag and drop builder like Unicorn Platform, you can create a stylish and functional landing page in a matter of hours. With beautiful templates, easy customization, and powerful features, you'll be able to build a landing page that highlights your app, engages your visitors, and converts them into customers. What are you waiting for? Start designing your iOS app landing page today and watch as it helps take your mobile app business to the next level. The future of no-code design tools is here - embrace it.
