Introduction: Custom Landing Pages are Key for Startups
Landing pages are the first impression for gaining users and customers. A customized landing page tailored to your offering is much more effective at conversions than just sending people to a generic homepage. However, creating custom landing pages requires HTML, CSS, and other coding skills that many startups lack. This is where using a landing page builder like Unicorn Platform can simplify the process enormously. The intuitive drag and drop editor, pre-made templates, and built-in conversion tools allow startups to create high-converting landing pages incredibly fast without any coding.
Benefits of Using Unicorn for Landing Pages
Unicorn Platform provides a wide array of benefits that make building custom landing pages simple and fast:
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Intuitive drag and drop editor - Visually customize design, add elements, edit text and images without coding. The editor allows seamless dragging, dropping, resizing, and rearranging of any component on the page through an intuitive click and point interface.
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Professional pre-designed templates - Start with beautifully designed templates for different niches and customize further.
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Custom branding and design options - Change colors, fonts, animations, effects and more to match your brand. Animate images, buttons, text blocks with entrances and exits. Add hover effects, shadows, and overlays.
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A/B testing built-in - Test different CTAs, layouts, content variations to optimize conversion rate. Split testing is integrated directly into the editor.
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Lead capture forms and integrations - Create custom forms to collect leads and integrate with CRM, email apps, etc. Connect to platforms like Salesforce, HubSpot, Intercom, and more.
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Mobile responsiveness ensured - Pages look great on all devices. Layouts automatically adapt for mobile.
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No coding required - Build custom landing pages without needing to know HTML/CSS. Unicorn allows full creative freedom without constraints of code.
Save Time with Pre-Built Templates
Unicorn offers professionally designed landing page templates for various niches and use cases to choose from:
- Browse templates for SaaS, cryptocurrency, events, mobile apps, and more.
- Edit any pre-made template instead of starting from a blank canvas.
- Quickly customize colors, images, text, and other elements to match your brand.
- Easily add custom CSS/HTML code wherever needed.
- Launch beautifully designed, conversion-optimized landing pages in minutes.
Design Visual Appeal with The Editor
The drag and drop landing page editor makes it easy to build attractive pages without coding:
- Intuitively drag, drop, resize, move any element on the page.
- Globally style fonts, colors, and other design elements.
- Access integrated image libraries and animations.
- Add hover effects, shadows, and other styling options.
- Minimal learning curve with an intuitive visual interface.
Boost Conversions with Lead Gen Tools
Unicorn provides powerful built-in tools to optimize and capture leads on landing pages:
- Collect leads with customizable form fields for any info you need.
- Integrate form data with CRM, email, slack and 100+ other apps via Zapier.
- Embed chatbots for engaging visitors in real-time.
- Add popups, slide-ins, and notifications to capture more emails.
- A/B test different CTAs, layouts, content variations to improve conversions.
- View detailed analytics to optimize your landing pages. Conversion tracking provides segmentation and metrics to identify optimization opportunities.
Launch Quickly with Built-In Speed
Optimized performance is crucial for landing page success, and Unicorn has speed built-in:
- CDN for fast loading times across the globe.
- HTTP/2 support for improved performance.
- Minification and compression to reduce page weight.
- Caching for instant loading for repeat visitors.
- Lazy loading of images/videos for faster load times.
- Google PageSpeed optimization to score higher.
Key Differences from Traditional Landing Page Builders
Unicorn stands out from other landing page solutions in some key ways:
- No coding required compared to building landing pages in raw HTML/CSS.
- More design options than simple drag and drop tools like Carrd or Instapage. Unicorn provides granular control over styles, effects, animations.
- More built-in conversion features than website builders like Wix or Squarespace. Unicorn offers integrated A/B testing, analytics, lead gen forms.
- All-in-one platform rather than separate tools for design, forms, A/B testing, etc.
- Made specifically for startups instead of generic solutions. Startup-focused templates, components, integrations.
Code-Free Customization
With Unicorn's editor, you can easily customize landing pages without coding:
- Drag and drop elements like images, text, buttons, and forms.
- Resize, reorganize, and style elements visually.
- No need to manually code everything in HTML/CSS like traditional web design.
- Options to add custom CSS/HTML for advanced customization.
- Much faster and simpler than coding landing pages from scratch.
More Design Control Than Competitors
Unicorn provides more design options to customize landing pages than competitors:
- Complete control over fonts, colors, layouts, and other styles.
- Animate any element like images, text, buttons with entrances/exits.
- Hover effects, shadows, overlays and more for visual appeal.
- Fine-tune padding, margins, borders for any component on the page.
- Ability to add custom CSS/HTML code for advanced design needs.
Robust Conversion Tools
Unicorn offers powerful built-in tools to boost landing page conversions:
- A/B test different page variations directly within the visual editor. No additional tools needed.
- Create custom lead capture forms with drag and drop.
- Connect form data to CRM, email, slack, and 100+ other apps.
- Add popups, slide-ins, and other lead capture elements.
- Embed chatbots, live chats for engaging visitors.
- View detailed conversion analytics and segmentation.
Examples of Effective Landing Pages Built With Unicorn
Some examples of high-converting landing pages that can be quickly built on Unicorn include:
- Product launch / coming soon pages
- Webinar / event registration pages
- Ebook / free download kit pages
- Newsletter / email subscription pages
- Service / app demo signup pages
- Consultation / contact request pages
Launch Pages for New Products/Services
When launching a new product, service or startup, a dedicated landing page is essential. Effective strategies include:
- Highlight key features, benefits, details, pricing plans.
- Show product demo videos or screenshots.
- Curate testimonials from early customers.
- Offer limited-time launch discounts for early adopters.
- Collect emails via lead gen forms to keep users updated.
For example, a recruiting software startup used Unicorn to quickly build a visually stunning launch page for their AI-powered talent sourcing product. They highlighted the key differentiating features, offered a case study showing results for early customers, provided a signup form to get early access, and drove over 5000 signups within a week of launch.
Promote Events with Dedicated Pages
To drive registrations for webinars, conferences, or other events:
- Share event details - speakers, agenda, venue, timing, etc.
- Use a countdown timer to motivate quick signups.
- Offer exclusive early bird pricing or discounts to encourage registrations.
- Cross-promote other events or products.
- Gather dietary preferences, social handles, and other info with forms.
Generate Leads with Free Downloads
Offering free downloads in exchange for emails is a proven lead gen tactic:
- Gate access to an ebook, template, toolkit, wallpaper, or other useful asset.
- Show a preview or sample of the downloadable content.
- Communicate the incredible value readers will get from the download.
- Only ask for essential contact details in return.
- Thank new subscribers and send download link.
Conclusion and Summary
Custom landing pages are essential for startups to stand out, capture leads, and drive conversions. Unicorn's landing page builder simplifies the process with its user-friendly editor, customizable templates, and built-in tools for speed and conversions. Startups can now create high-performing, mobile-ready landing pages faster than ever without needing web design skills. With robust options for branding, design, lead gen, and more, Unicorn is the ideal solution for startups looking to grow their customer base by creating landing pages that convert.
Ready to try building high-converting landing pages without coding? Explore Unicorn's powerful landing page builder to get started.
