As an influencer, your online presence is your business. You need an eye-catching yet professional landing page to capture visitors’ attention and convert them into followers or customers. But creating an impactful landing page is challenging when you have limited design experience or technical skills.
Unicorn Platform offers a simple drag and drop website builder perfect for influencers. With designer-made templates, you can create a stylish landing page in minutes without code. Choose from examples of successful influencer landing pages for inspiration on content, layout, and conversion strategies. Then select elements to match your brand and niche. Add an email signup, social media links, and calls-to-action to start building your audience right away.
Your landing page is the first impression for many potential followers. Make it count with a tool built for influencers by influencers. Let Unicorn Platform handle the design details so you can focus on what you do best – creating content and connecting with your community. Build your influencer empire on a landing page that captures attention and fuels growth.
Also, check out our article on building your marketing course landing page in minutes to learn how to create a stunning landing page for your online course.
What Makes an Effective Influencer Landing Page?
To be effective, an influencer landing page should have certain key elements.
First, an eye-catching yet simple design. As an influencer, your personal brand and style should shine through. Keep the layout clean and minimal, focusing on high-quality images and video that showcase your talents and personality. Use your brand colors and fonts for cohesion with your other platforms.
Second, a clear value proposition. Explain exactly what you offer to your followers and sponsors in 1 or 2 sentences. For example, “I provide behind-the-scenes access and authentic connections with my highly-engaged lifestyle brand audience.” Share your areas of expertise, experience, and audience demographics to demonstrate your credibility and authority.
Third, a media kit with statistics. Provide data on your follower growth, engagement rates, top-performing posts, and audience insights. Use visuals like charts and graphs to make the information easy to digest. The more evidence you can give about your influence, the more appealing you will be to potential sponsors and partners.
Finally, call-to-action buttons. Add large, attention-grabbing buttons that make it easy for visitors to get in touch with you for collaborations or sponsorships. For example, “Work With Me” or “Sponsor My Platform.” Place these buttons prominently at both the top and bottom of your page for maximum visibility.
An effective influencer landing page that highlights your unique value, shares key metrics about your reach, and makes it simple to connect with you for business opportunities will open you up to more lucrative brand deals and long-term partnerships. With a professional digital footprint and compelling pitch, you'll be well on your way to taking your influencer career to the next level.
Landing Page Examples made on Unicorn Platform
We dive into the world of Landing Page Examples that set the standard for what influencers can achieve on the Unicorn Platform. This article showcases how these landing pages are not just web pages but strategic tools that can significantly amplify an influencer's reach and impact.
Mindbly's B2C Platform: This landing page stands out for its clear communication of the value of digital coaching. It details the coaching process, benefits, and the various improvement areas like time management and leadership. The page also includes testimonials, enhancing its credibility.
4OVER4's My Influence Rewards: This page is an excellent example of a rewards-based landing page. It intricately explains how users can earn and use coins, engaging them with a unique rewards system tailored for businesses. The user-friendly layout makes navigation effortless. [Screenshot Space for 4OVER4]
Daviender.com : Focused on e-commerce influencers, this landing page effectively addresses the challenges in the DTC market, such as competition and inflation. It showcases the site's unique selling points, offering solutions for revenue growth and brand building.
These Influencer Landing Page Examples are more than just digital facades; they are the converging points where audience engagement, brand messaging, and business goals meet. As influencers continue to evolve in the digital space, such examples provide inspiration and a blueprint for what can be achieved through thoughtful and well-executed landing page design. This article serves as a guide, highlighting key features and strategies to emulate for those aspiring to create their impactful Influencer Landing Page Examples on the Unicorn Platform.
Influencer Landing Page Examples: Product Reviews
As an influencer, your landing page is your digital storefront. It's where potential followers and customers get their first impression of your brand. A polished, professional landing page that effectively showcases your content and offerings can help establish you as an authority in your niche.
To create an impactful influencer landing page, focus on highlighting your best content and emphasizing the value you provide to your audience. For example, feature images and excerpts from your most popular blog posts, videos, podcast episodes or product reviews. You might organize content by category or format to make it easy for visitors to find what interests them.
Influencer Landing Page Examples: Product Reviews
For influencers who review products, your landing page should prominently feature images of products you've tested along with links to your reviews. You might include:
- Images of 3-5 of your highest-rated or most popular products along with star ratings and links to the full reviews.
- A "Recent Reviews" section with images, product names, ratings and review links for your newest posts.
- A sign-up form for your email list or newsletter so visitors can get reviews and recommendations delivered to their inbox.
The key is to make your content, expertise, and value proposition clear within the first few seconds of someone visiting your page. With an effective influencer landing page that highlights your best assets, you'll convert more one-time visitors into long-term followers and customers.
Continually optimizing your landing page by adding fresh content, updating images, and refining your page layout and copy will help ensure you're putting your best digital foot forward as an influencer. An amazing landing page, coupled with your authenticity and expertise, is a winning combination for building your influence and online business.
Influencer Landing Page Examples: Tutorials and How-Tos
Influencers are popular social media personalities with large followings who frequently create landing pages to promote products, services, or content. Examining examples from successful influencers can provide inspiration and ideas for creating your own landing page.
Mari Smith
Social media expert Mari Smith uses her landing page to promote her online courses for learning social media marketing. Her page has a simple yet eye-catching design with an image of her course topics arranged on a lightbox, bold headings, chunked content for easy reading, social proof with testimonials, and clear calls-to-action to purchase the courses. The overall impression is a professional, polished, and compelling page that effectively sells her offerings.
Neil Patel
Neil Patel is a renowned online entrepreneur and influencer. His landing page promotes his advanced marketing courses with a bold yet minimal design. A striking header image, contrasting font sizes for headings, bulleted lists, and double line spacing make the page scannable and easy to read. Testimonials from well-known companies build credibility and trust. The single, prominent call-to-action button draws the user's attention, encouraging them to sign up for the course.
Marie Forleo
Marie Forleo is an entrepreneur and life coach with an active following. Her landing page promotes her B-School program, which provides training for building an online business. Like the other examples, her page utilizes a simple yet visually compelling design, chunked content, social proof from student testimonials, and a bold call-to-action button. She also builds urgency using a countdown timer to encourage sign-ups before the course opens.
By analyzing these and other influencer landing pages, you can determine effective designs, copy, calls-to-action, and other elements to incorporate into your own page. Keep your page clean and avoid clutter or distractions. Chunk content into scannable sections. Include strong calls-to-action, social proof, and urgency when appropriate. A well-designed landing page following these best practices can help turn your followers into customers or clients.
Influencer Landing Page Examples: Listicles and Roundups
As an influencer, your landing page is your digital storefront. It’s where potential followers and brand partners will get their first impression of you and your content. Some of the most effective influencer landing pages utilize a listicle or roundup format to showcase their expertise and authority.
Listicles
A listicle is an article presented in the form of a list. As an influencer, publishing a listicle on your landing page accomplishes several goals:
- It highlights your knowledge and expertise in your niche. Curating a thoughtful list requires research and insight into the latest trends and information in your industry.
- It’s an easy way for visitors to digest a lot of information quickly. Lists are skimmable and appealing, so readers tend to engage with them readily.
- It positions you as an industry leader and tastemaker. A curated list suggests you know what’s new, exciting and worth paying attention to.
- It gives you an opportunity to include affiliate links and product recommendations where relevant. Listicles are a perfect format for sharing the tools, resources and products you genuinely use and recommend.
Roundups
Similar to listicles, roundups aggregate and summarize the most important news, tools, blogs, podcasts or other resources in your industry. A roundup post on your landing page:
- Demonstrates your ability to monitor industry news and separate signal from noise. You’re filtering through information on the reader’s behalf to serve up only the most relevant and impactful content.
- Builds credibility through curation. By including commentary on each item in the roundup, you establish yourself as an expert who can evaluate and assess resources in your niche.
- Provides value to your readers. A thoughtful roundup post delivers a wealth of useful information and resources in one place, saving your audience time and effort.
- Gives you an opportunity to link to other influencers and thought leaders in your space. Cross-promotion and reciprocal linking are excellent ways to expand your reach and build mutually beneficial relationships.
Using a listicle or roundup format, you can craft an informative, value-packed landing page that spotlights your expertise, establishes your authority, and gives potential followers a reason to subscribe. Choose a topic you know well and start compiling—your ideal readers and brand partners will thank you.
Influencer Landing Page Examples: Case Studies
As an influencer, your landing page is your digital storefront. It’s where potential followers and clients first encounter your brand, so it needs to make a stellar first impression. The following influencer landing pages provide inspiration for creating an impactful page of your own.
Case Study #1: Marie Forleo
Marie Forleo is a motivation and business coach. Her landing page immediately communicates her energetic and empowering brand. An eye-catching header invites visitors to “Change Your Life, Change the World.” Bold graphics, including a large photo of Marie, convey her passion and charisma. Clear calls-to-action, like free video training and newsletters, give visitors an easy way to engage further with her content and community.
Case Study #2: Tim Ferriss
Tim Ferriss is an author and podcaster focused on accelerated learning and lifestyle design. His minimal landing page is a perfect match for his content and audience. A simple page layout with plenty of white space focuses attention on Tim’s latest podcast episodes and blog posts. Short blurbs highlight the value in each piece of content, e.g. “Learn to safely push your limits and expand your comfort zone.” A newsletter signup drives email list growth. The overall impression is one of carefully curated content and tools for self-improvement.
Case Study #3: Gary Vaynerchuk
Gary Vaynerchuk, aka Gary Vee, is an entrepreneur and social media influencer. His high-energy landing page mirrors his passionate style. A bold graphic at the top invites visitors to “Crush It!,” reflecting Gary’s message of pursuing your dreams and working hard to achieve goals. Dynamic photos of Gary in action reinforce his motivational brand. Calls-to-action promote his #AskGaryVee show, podcast, and newsletter. The vibrant page is a perfect representation of Gary’s infectious entrepreneurial spirit.
In summary, strong influencer landing pages clearly reflect the influencer’s unique brand and content. A visually striking yet uncluttered page, bold messaging, dynamic images, and strategic calls-to-action are hallmarks of a memorable landing page that will resonate with your target audience. Use these examples as inspiration, then craft a page that authentically represents you and speaks to your followers.
Influencer Landing Page Examples: Giveaways and Freebies
To create an effective influencer landing page, you’ll want to provide value to your audience right away. Offering free resources, tools, or products is a great way to do this. Below are a few examples of influencer landing pages that lead with giveaways and freebies.
Marie Forleo
Marie Forleo, an entrepreneur and online educator, offers a free workbook on her landing page. The workbook provides an overview of her coaching program and helps visitors determine if her course is right for them. By offering something of value upfront, visitors are more likely to opt-in and share their email address in exchange for the resource.
Neil Patel
Neil Patel, a digital marketing expert, gives away a free SEO tool on his landing page. The tool analyzes your website and provides customized recommendations for improving your search rankings. In exchange for using the tool, visitors submit their email address which Neil can then use to promote his services.
Amy Porterfield
Amy Porterfield, a business coach, offers a free video training series on her landing page. The training provides useful social media and email marketing tips. To access the training, visitors enter their email address which Amy then uses to promote her online courses and coaching programs.
Takeaways
- Provide free, valuable resources, tools, or products that your audience will find useful. Things like workbooks, toolkits, video trainings, or product samples.
- In exchange for the freebie, capture the visitor's email address.
- Use the emails you collect to build a relationship with your new subscribers and promote your services.
- A generous free offer can be very persuasive and help convert visitors into loyal followers.
By following the example of these successful influencers, you can create an effective landing page that leads with value and incentivizes visitors to join your email list. Offering giveaways and free resources is a proven way to build trust, demonstrate your expertise, and grow your audience.
Influencer Landing Page Examples: Quizzes and Workbooks
Influencers with an engaged following are in a prime position to generate leads and sales. Creating a dedicated landing page is an excellent way to highlight an offer, product, or service. The following examples provide inspiration for building your own influencer landing page.
Quiz or Assessment
A quiz or assessment is an interactive way to engage your audience and generate leads. The influencer poses a series of questions to determine things like a user’s personality type, goals, or needs. The results provide customized recommendations or next steps to capture contact information.
For example, an influencer in the productivity space could offer a time management assessment. After completing the quiz, users receive recommendations for apps, tools, and strategies tailored to their habits and needs. The influencer captures an email address to send the recommendations and other useful content.
Free Resource or Checklist
Offering a free, useful resource is an ideal way to build goodwill and capture leads. Things like workbooks, checklists, resource guides, and templates provide value to your audience. In exchange for the download, you request the user’s email address which adds them to your mailing list.
For example, an influencer in the career coaching space could offer a free resume workbook or interview preparation checklist. In exchange for downloading the resource, the user provides their email address to receive additional career tips and resources. This lead capture method works well because you are offering something helpful, rather than just asking for contact information.
Webinar Registration
Hosting a free webinar is an excellent way to demonstrate your expertise, build engagement, and generate high-quality leads. Promote your webinar on a dedicated landing page that captures registrant information like name and email address. You now have a group of leads that have expressed interest in your content and services.
Following up after the webinar with an email campaign keeps you top of mind. You can also promote other offers, resources, and services to this engaged group. Webinars are a proven way for influencers and brands to gain exposure, build trust, and convert subscribers into customers or clients.
Influencer Landing Page Examples: Resource Pages
Influencer landing pages are designed to capture leads and build your email list by offering resources and valuable content to your audience. Creating a resource landing page is an excellent strategy for influencers to build authority and trust. Here are a few examples of effective influencer resource pages to model:
Amy Porterfield
Amy Porterfield is a leader in online courses and email marketing. Her resource page offers free downloads like workbooks, checklists, and cheat sheets on topics related to her expertise. The page is clean and simple, focusing on one primary call-to-action: enter your email to get the resources. This straightforward approach is effective at capturing leads.
Neil Patel
Neil Patel is a renowned digital marketer. His resource page provides a library of over 150 marketing tools and resources for visitors. While the page layout is basic, the value of the content is exceptional. Offering a wide range of resources on a single page builds Neil's authority and keeps visitors engaged. Consider curating a list of valuable tools and resources related to your niche.
Marie Forleo
Marie Forleo is a motivation and business expert. Her resource page features a stylish design with graphics and photos to match her brand. She offers free video training, workbooks, and audio lessons. The high-quality, multi-media resources establish Marie as an expert in her field. If you have video, audio or multimedia content, feature it prominently on your resource landing page.
Ramit Sethi
Ramit Sethi teaches people how to earn and manage money. His resource page includes free reports, tools, and video tutorials on personal finance topics. Ramit asks visitors to enter their email to download the resources, capturing high-quality leads. The simple but bold design matches Ramit's style and brand. Keep your resource page cohesive with your overall brand and visual style for the best results.
In summary, some best practices for creating an influencer resource landing page include: offering high-value content, capturing emails, keeping design cohesive, focusing on one CTA, and establishing expertise. Build trust and authority with your audience by sharing genuinely helpful resources for free.
Influencer Landing Page How to Build With Unicorn Platform
To build an influencer landing page with Unicorn Platform, follow these key steps:
First, select a template that is appropriate for an influencer. Opt for a clean, minimal design that puts the focus on visual media like photos and videos. Some good options include the “Freelancer,” “Podcast Host,” or “YouTuber” templates.
Next, upload a high-quality headshot of yourself in the designated profile photo area. This helps establish your authority and allows visitors to connect with you on a personal level. Include your name, any certifications or titles, and a 1-2 sentence bio in the space provided.
Then, in the About section, share your story and experience as an influencer. Discuss how you got into your industry, your mission and values, accomplishments, and credentials. Keep this concise, around 2 short paragraphs. You can also add additional details on a separate “Experience” or “Credentials” page.
In the Services section, outline the specific offerings you provide to your followers and clients. This may include things like coaching programs, online video courses, sponsored posts, product promotions, speaking engagements, or consulting services. Use bullet points to list each offering in a scannable way.
Next, highlight your key social media profiles and following in the Media section. Embed your latest tweets, Instagram posts, YouTube videos, or podcast episodes to demonstrate your reach and expertise. Be sure to also include follower counts for each channel.
Finally, add lead capture forms like opt-in offers, contact forms, scheduling software, or other strategic calls-to-action in multiple areas of your page. The goal is to convert visitors into followers and clients. Offer something of high value, like an exclusive email list or mini-course, in exchange for their contact information.
With a polished influencer landing page built on Unicorn Platform, you will establish authority, gain more followers, and increase strategic partnerships and client work. Best of luck building your online influence!
Conclusion
As you have seen, influencer landing pages come in many forms but share some common elements that make them effective. A clean, minimal design, impactful visuals, clear value proposition, and strong call-to-action are hallmarks of a high-converting influencer landing page. Whether you opt for a video background, parallax scrolling, or a simple static image, make sure your page clearly communicates who you are, what you offer, and what the visitor should do next. Keep your content concise, focus on benefits over features, and choose a bold color scheme for maximum impact. With the right tools and an eye for design, you can craft an influencer landing page that does your personal brand justice and converts visitors into followers and customers. The examples here provide inspiration, now it's time to take action and build your page. You've got this!
