As a hair salon owner, you know how important it is to have an eye-catching website to attract new clients and build your brand. However, learning how to code and design an effective website yourself can be an overwhelming task, especially when you have a business to run. The good news is, you don’t have to become an expert web developer to create a memorable online presence for your salon. With an intuitive platform like Unicorn, you can quickly build a custom website for your hair salon in a few simple steps, without writing a single line of code. And if you also run a spa, check out this article on how to build custom spa landing pages in minutes for more tips on creating a stunning online presence for your business.
Why Your Hair Salon Needs a Website
As a hair salon owner, having an online presence is crucial to reaching new clients and building your business. A professional website allows you to establish your brand, showcase your work, and attract new customers. Here are a few reasons why your hair salon needs a high-quality website:
- Build credibility and authority. A well-designed website establishes your salon as a legitimate, professional business. It allows you to share details about your experience, credentials, and specialties to build trust with visitors.
- Attract new clients. Many people search online for local hair salons. An SEO-optimized website with strong content and visuals helps you rank higher in search engines like Google, allowing you to reach people actively looking for hair styling services in your area.
- Showcase your work. A website gives you a platform to display photos of your work to demonstrate your skills and talent. Share pictures of cuts, colors, styles, updos, and treatments you offer. This visual representation of your capabilities will entice new clients.
- Improve customer experience. A website provides current and future clients with useful information about your salon in one convenient place. Share details on services, products, pricing, hours of operation, parking, and more. Make it easy for people to contact you, book appointments, leave reviews, and engage with your business.
- Increase revenue. An effective website, especially one optimized for search engines and mobile devices, exposes your salon to more potential clients. This additional visibility and access to your services can drive more appointments, retail product sales, and revenue for your business over the long run.
A professional salon website is a must-have tool for promoting your business, attracting high-quality clients, and boosting your bottom line. With a little time and effort, you can build an stunning website to help take your hair salon to the next level.
How to Choose the Right Website Builder for Your Hair Salon
When choosing a website builder for your hair salon, there are several factors to consider:
- Ease of use. As a busy salon owner, you want a builder that is intuitive and easy to navigate. Look for a drag and drop interface, pre-designed templates, and features that don’t require any coding knowledge. Builders like Unicorn Platform are designed to be simple enough for anyone to use, regardless of technical skills.
- Customization options. While you want a builder that’s easy to use, you also want flexibility and control over the design and content of your site. Look for options that allow you to change fonts, colors, page layouts and add your own images and text. The ability to preview changes in real time is also helpful.
- Mobile-friendly templates. In today’s world, your website needs to look great on mobile devices. Choose a builder with templates that are responsive, meaning they automatically adjust to the proper size for optimal viewing on any device.
- Value for money. Website builders can range from free to several hundred dollars per month. Consider how much you want to invest in your site and the features that are most important for your needs. Some builders offer monthly payment plans that can be more budget-friendly.
- Customer support. If you get stuck or have questions, it’s good to have help. Look for a builder that offers multiple support options like live chat, email, phone support and a help center with useful tutorials and FAQs.
By evaluating options based on these key factors, you can choose a website builder for your salon that balances functionality, design and affordability. With the right tool, you'll have an attractive, user-friendly website up and running in no time.
3 Best Hair Salon Website Designs
To create a memorable web design for your hair salon without learning how to code, leverage the power of an easy to use website builder like Unicorn Platform. Unicorn Platform offers designer-made templates specifically for hair salons and barbershops to help you quickly launch a professional website.
Elegant and Minimal
A clean, minimal design is perfect for a high-end salon. An elegant template with lots of white space and a simple sans-serif font conveys a polished, luxurious feel. High-quality photos of your salon space and staff help establish your brand's upscale esthetic. A minimal website design is also very mobile-friendly, which is important as many customers will first visit your website on their phones.
Bold and Edgy
For a trendy salon targeting younger clients, a bold template with an edgy vibe is ideal. Use a stylish serif font, bright accent colors, and geometric shapes for a fashion-forward look. Dynamic photos of dramatic hairstyles and an enthusiastic tone will resonate with your style-conscious audience. An animated and interactive design is key for engaging millennials and Generation Z.
Retro and Stylish
A retro-inspired template taps into the nostalgic appeal of throwback barbershop styles. Think classic striped awnings, vintage leather chairs, and old-school typefaces. Black and white photos, stained wood textures, and other rustic elements complete the historic atmosphere. While harkening back to traditional barbershops, a retro design still looks sleek and stylish for today's clients seeking an authentic yet fashionable experience.
Using a simple yet powerful website builder, you can launch a professional hair salon website in a single afternoon without technical skills. Carefully selecting a template to match your salon’s unique style and brand is key to leaving a memorable first impression. An elegant minimal, bold edgy, or retro stylish design are all excellent options for showcasing your salon in a modern way. With beautiful photos, engaging copy, and a template tailored to your needs, you'll have clients booking appointments in no time.
How Unicorn Platform Makes Designing Your Salon Website Easy
Drag and Drop Design
With Unicorn Platform, designing your salon website is extremely easy thanks to the intuitive drag and drop builder. You do not need any coding skills or web design experience to create a professional site. Simply select elements from the left sidebar and drag them onto your page.
Customizable Templates
Unicorn Platform offers stylish templates tailored for hair salons and barbershops to get you started. Choose a template that matches your salon’s style and esthetic, then customize it by rearranging sections, changing colors, adding your logo and images. You have full control over the layout and look of your site.
Integrated Booking System
An online booking system is essential for any salon. Unicorn Platform seamlessly integrates booking functionality so your clients can easily schedule appointments on your website. You can set booking periods, configure your stylists’ schedules and availability, send appointment reminders and more.
Blog to Engage Clients
Create an engaging blog to share style tips, product recommendations and behind-the-scenes salon life with your clients. A blog is a great way to boost your search engine rankings, build your brand’s authority and keep clients coming back to your site. Unicorn Platform’s blog builder makes it simple to craft blog posts, add images and publish your content.
Superior Support
If you get stuck while designing your salon website or have any questions, Unicorn Platform's support team is here to help. Contact them anytime via live chat, email or phone and get assistance from web design experts. They can walk you through any issues and make sure you have the best possible experience using the platform.
With an easy to use drag and drop builder, pre-made salon templates, integrated booking, blogging capabilities and dedicated support, Unicorn Platform gives you all the tools to create a memorable web design for your hair salon without needing to learn how to code. Your clients will be sure to love your new website and online booking system.
20 Stunning Examples of Web Design Hair Salon
To create an attractive web design for a hair salon without learning how to code, consider using a no-code website builder like Unicorn Platform. Unicorn Platform offers stylish templates specifically for hair salons and barbershops to help you build a professional website in minutes.
Elegant and Minimalist
For a clean, elegant look, the “Minimal” template features a minimalist layout with plenty of white space, sans-serif fonts, and geometric shapes. The homepage focuses on large images of your salon space and staff. This template is ideal for upscale salons with a chic, contemporary brand.
Vintage Charm
If you prefer a retro esthetic, the “Vintage” template incorporates stylish vintage elements like ornamental frames, cursive fonts, and a warm color palette of burgundies and burnt oranges. The homepage slideshow features images of pin-up hairstyles, retro furniture, and barbershop poles to evoke a nostalgic era. This whimsical template is perfect for rockabilly salons or barbershops.
Bold and Edgy
For an edgier look, the “Punk” template utilizes a black and hot pink color scheme, distressed textures, and rebellious fonts. The homepage features split screens with images of extreme hairstyles, tattoos, and piercings. This unapologetic template suits alternative salons with an irreverent, countercultural style.
Fully Customizable
While the templates provide a stylish starting point, you have full control to customize the design. You can:
- Change fonts, colors, and layouts with just a few clicks.
- Add your own images, logos, and text content.
- Modify or remove any elements like photo galleries, contact forms, social media links, etc.
- Preview your changes instantly and publish whenever you're ready.
With beautiful templates and an easy to use drag and drop editor, Unicorn Platform makes it simple to create a memorable web design for your hair salon or barbershop. Your new website will attract new clients and reflect your unique salon style without requiring any technical skills or coding experience.
Salon Website 101: The Essential Pages You Need
To create a memorable website for your hair salon without learning how to code, focusing on a few essential pages will provide a solid foundation.
Homepage
Your homepage is the first thing visitors will see, so make a good first impression. Include:
- Your salon’s name and logo prominently displayed
- Eye-catching images of your space and staff
- A brief description of your salon’s style and services
- Your address, phone number, and hours clearly visible
Services
On your services page, highlight the treatments you offer in an easy to read format. Group similar services together and include details for each like:
- Haircuts (basic trim, restyle, updo)
- Coloring (highlights, balayage, ombré)
- Chemical treatments (keratin, perms)
- Extension options
About Us
Give visitors a sense of your salon’s personality and staff’s expertise. Share details such as:
- Your salon’s mission and values
- Owner and stylist bios and credentials
- Years of experience and advanced training or certifications
- Awards or recognition your salon has received
- Product lines carried and why you chose them
Contact
Make it simple for people to get in touch. Your contact page should have:
- Your salon’s phone number, email, and physical address
- An easy to use contact form for general inquiries and booking requests
- Business hours
- Links to your social media profiles
Portfolio
Show off your work by featuring a gallery of before and after photos of cuts, colors, styles, and other services you offer. This visual representation of your skills and talent will inspire new clients.
With these essential pages in place, you’ll have a professional website that highlights what makes your salon unique and gives visitors all the details they need to become your next happy client. Focus on keeping content fresh, high quality images, and an intuitive user experience for the best results.
5 Tips for Optimizing Your Hair Salon Website for Search Engines
To optimize your hair salon website for search engines and drive more organic traffic, follow these tips:
Focus on high-value key phrases
Conduct keyword research to determine phrases your target customers are searching for, such as “hair salon near me” or “best hair colorist.” Pepper these key phrases naturally into page titles, headers, and content. Search engines will recognize your site as a relevant match for common queries.
Create helpful, optimized content
Publish blog posts, service pages, and other content focused on topics your customers care about, e.g. latest hairstyle trends, hair care tips, etc. Optimize these pages by including key phrases in the title, URL, and first 100 words. Keep content up-to-date and link to other relevant pages on your site. Valuable, optimized content will improve your search ranking.
Improve page load speed
Fast page load times enhance the user experience and search engine indexing. Compress images, minify code, and enable caching to accelerate your site speed. Search engines favor fast, mobile-friendly websites.
Build high-quality backlinks
Earn links from authoritative industry websites and local organizations to boost your domain authority in search results. Guest blog, sponsor events, join business groups, and get listed in local directories. High-value backlinks signal to search engines that your site is a reputable resource.
Encourage customer reviews
Positive reviews on sites like Yelp and Google My Business strengthen your local search presence. Request reviews from happy clients and respond to all reviews promptly and professionally. Reviews give search engines social proof that your salon provides great service.
By following these search engine optimization best practices, you'll drive more targeted organic traffic to your hair salon website. Over time, your site will rank higher in search results for valuable key phrases, increasing new customer acquisition and revenue. Optimizing for search is an ongoing effort, but the rewards to your business can be substantial.
Build Your Own Salon Website in Under 1 Hour With Unicorn Platform
To create an attractive website for your hair salon using Unicorn Platform, follow these steps:
Select a Template
Unicorn Platform offers professionally-designed templates for hair salons and barbershops. Browse the options and choose one that aligns with your salon’s brand and style. The templates are optimized for showcasing salon services, staff profiles, booking, and ecommerce.
Add Your Content
Populate your site with details about your salon including services offered, staff bios, photos of the space, testimonials, and your contact information. You can also create blog posts to share hair tips, trend alerts, and special promotions with your customers.
Enable Online Booking
Allow clients to book appointments on your website 24/7 using the integrated booking system. They can view available times for each staff member, select the services they need, and book instantly. The booking data is synced to your business calendar.
Start Selling Products
If you sell hair products, tools, or other merchandise in your salon, you can sell them on your website using the ecommerce functionality. Upload images and details for each product, set prices, and Unicorn Platform will handle the checkout process, payments, and order fulfillment for you.
Launch and Promote
Once your site is ready, launch it and start promoting it on social media and with email marketing to drive traffic and new clients. Since the site is mobile-optimized, customers can easily book or shop on the go. Measure how your site is performing using the built-in analytics.
Using Unicorn Platform to build a custom website for your hair salon requires no coding experience. In under an hour, you can have a professionally-designed site that allows online booking, ecommerce, blogging, and more. Your salon website will establish your brand, impress clients, and help grow your business.
Web Design Hair Salon FAQs: Common Questions About Creating Your Website
What are the benefits of a professional web design for my hair salon?
A well-designed website provides many advantages for a hair salon business. An attractive, user-friendly website establishes your salon as professional and stylish, appealing to potential new clients. It allows current and prospective clients to easily access information about your services, staff, location, hours, and contact details at their convenience. An optimized website also helps improve your search ranking, making you more visible to local searchers looking for a salon.
How much does a custom web design for a hair salon cost?
The cost to design a professional website for a hair salon can range from $500 to $5,000 or more, depending on the complexity and features. A basic 5-page website with a custom template, images, and content may start around $500-$1,500. A more advanced 10-page site with an online booking system, blog, and ecommerce may be $3,000-$5,000 or higher. Some web design agencies charge hourly rates of $50-$150 per hour. You can save money by using a DIY website builder platform, but a custom web design will result in a more polished, professional end product.
Should I include an online booking system?
An online booking system allows clients to conveniently schedule appointments on your website 24 hours a day. This can help reduce no-shows, improve client retention, and minimize phone calls to schedule appointments. Popular salon booking systems include SalonBooker, SalonPOS, Square Appointments, and Booker. They typically charge a monthly subscription fee for use of their software and mobile apps.
What are some good web design tips for hair salons?
- Showcase photos of your salon, staff, and work. This gives potential clients a preview of your style and skills.
- Include details on services, packages, memberships, and prices. Making this information transparent builds trust and credibility.
- Optimize for mobile-friendliness. Many people now search for local businesses on their phones.
- Use a clean, uncluttered design with complementary colors and fonts.
- Include calls-to-action like “Book Now” or “Call Us Today” to drive phone calls and online bookings.
- Feature a blog to share tips, trends, promotions, and salon updates. This helps with SEO and engagement.
- Be sure your website and booking system are secure and PCI compliant to protect client information.
- Ask clients for reviews and testimonials to build social proof on your site.
With some time and effort, you can create an attractive web design for your hair salon without needing to learn coding. Focus on the elements that will resonate most with your target clients and help convert them into booked appointments and loyal
Conclusion
So there you have it, creating a memorable website for your hair salon has never been easier. With Unicorn Platform, you can design a professional, polished site in a short amount of time without any technical expertise required. Focus on what you do best - providing high-quality hair care services to your clients - and let Unicorn Platform handle the rest. Their simple yet powerful drag and drop interface allows you to choose from stylish templates, upload photos of your work, share your business contact information, and start attracting more clients right away. Take your salon business to the next level with an unforgettable online presence built on Unicorn Platform. You have the skills, now get the web design to match.
